In 2011, The Public Relations Society of America (PRSA) awarded The Wakeman Agency the 2011 Gold Medal for the agency’s tactical media campaign for Gilles Montezin Bridal. Here are some highlights from the award-winning campaign. The original press release can be found here. 
 
If you have questions or comments, please don’t hesitate to contact us at info@thewakemanagency.com or 212-500-5953 x113.
 

Featured on cover of Brides Noir	Featured in Brides	Featured in The Knot	Featured in Brides

  
Gilles Montezin Bridal is a luxury, high-end bridal design company that wanted to debut its bridal line to the media during Bridal Market and garner press for winter/spring ’10 timeframe.  Bridal Market is held every April and October and comparable to Fashion Week, designers display their lines to the media and retailers.

 
The Challenges:

• Publicizing a relatively unknown/unproven brand in the oversaturated wedding fashion market
• Gaining entry into the competitive high-end luxury market, a category which is currently reserved for well-known brands such as Vera Wang, Amsale and Monique Lhullier
• Finding the appropriate story angles to generate enough pre-launch buzz to gain the attention of media to ensure a strong showing during Bridal Market

The Goals:

• Cultivating relationships with 3-4 Editors of the major bridal publications
• Garnering media placements and editorial spreads in 25 bridal and lifestyle publications
• Generating exposure for the line with a niche group of retailers
• Introduce the line to brides-to-be to create some awareness for the new offering

The Results:

• Over 10.5 million media impressions
• Pre-Bridal Market: Achieved 40+ media placements including Grace Ormonde, Brides and The Knot
• A one-month rotation of an ABC Eyewitness News television segment aired in NYC taxi cabs post-bridal market
• Active engagement via social media -- editors and reporters took to Twitter to post photographs of the dresses during the launch party
• Interest from major bridal retailers and brides-to-be

Can we help you achieve results like these?

The answer is yes. We would love the chance to provide you with our award-winning PR services. Please fill out this short form for your complimentary PR consultation or call Katie Cray at 212-500-5953 x113 to schedule an appointment.