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The Wakeman Agency Blog
Ideas, Observations and Random Thoughts from Our Team
The idea of measuring may scare you. However, without measurement our cakes may not rise, our cars may run out of gas, and organizations could fail. While our cakes have recipes and our cars have manuals, your organization may not have the right tools and methods in place to measure what needs to be in place in order to grow and succeed.
This one is an oldie but a goodie. Our CEO, Vanessa Wakeman, shared her thoughts with New York Enterprise Report readers on questions you should ask before you hire a PR firm.
Before You Hire a PR Firm
If you’re looking to take on a PR firm, prepare yourself with these questions
We hosted our first NYC Social Media Week event a few weeks ago and are thrilled that the conversation has continued! Our workshop Sh*t Happens: Crisis Communications in the Digital Age was a great exploration of how social media and the 24-hour news cycle poses new threats and opportunities to organizations that find themselves having to manage a crisis.
We wanted to open the discussion to those who were unable to attend. Do our examples make your list of the top 5 PR blunders of 2012? What would you add? Share with us in the comments below!
Whether you work for a nonprofit or a for-profit company, building strong relationships with the media is crucial. Keeping these tips in mind can help ensure that the experience is a pleasant one for all parties concerned.
# 1: Provide Solid Stats
When meeting with a reporter, you obviously will want to present your company in the most positive light possible. A reporter simply wants to find out the facts and communicate them to his or her readers. These goals can easily align if you help the reporter learn solid, useful stats about your business rather than unverified claims. Read more »
Many major nonprofits prominently feature celebrities in their TV commercials and other promotional materials. You might feel that this is simply standard practice in the industry, but the question remains – do these celebrity endorsements really even matter?
Read more »
Quality PR professionals must stay on top of the results their efforts produce. After all, without knowing the return on their investment, how will they know what strategies and techniques should be adjusted and which are working? This principle has always applied in some form to PR reps; the means by which they measure their success, however, has changed substantially. Even today, different companies and situations will require different means of measuring PR success and failure. Read more »
The advertising, marketing and PR industries have played a role of some sort in commerce for virtually the entirety of human history. However, they have certainly evolved substantially over time. Each has been impacted by technology and new forms of media, opening up new niches and new ways to reach markets.
When they were originally created, most social media sites simply served as a means for college friends to talk to one another. Today, however, they have become a world-wide platform for communication among people and organizations of all types. Companies now routinely use all different social media sites, including Twitter, Pinterest, Facebook, YouTube and Google Plus, to reach more people than they ever could have done before. We are seeing more examples everyday of how social media can be a particularly important tool to help nonprofits communicate their message. Read more »