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Ideas, Observations and Random Thoughts from Our Team
What Makes a PR Campaign Successful? Tips for Creating a Winning PR Campaign
By Jessica Epperly
With any goal, it is important to know the steps that must be taken to achieve that goal. At the start of a PR campaign, most organizations have an idea of what they want to achieve. The most common objectives are greater exposure and increased awareness and implementing a roadmap to help achieve these goals is where PR can help. By organizing the steps and creating clear objectives, the end result can be worth the time and money spent. PR can also be a great tool for helping to better understand your organization and how it communicates with its audience. PR can help in self-discovery or self-rediscovery of your organization and it can breathe new life and direction into an otherwise stale marketing and/or advertising campaign. A well thought-out PR campaign will require that your message resonates with those outside your internal cooperate box. It will also cause you to take a fresh look at who you are and how you want others to perceive you. Read more »
How PR Can Help Your Internet Marketing Strategies
Internet Marketing and PR are not always seen as going hand in hand but they could not be more connected. Public Relations is very literal and with Web 2.0 being so very user-generated, it makes perfect sense that the two would go together. Here are a few pointers on how PR can help your Internet Marketing strategies: Read more »
Social Media: Connect and Be Known
Increasing exposure for your organization does not have to require a laborious or financially daunting initiative. In fact, more and more organizations are realizing the power of inexpensive social media, and even in favor of more traditional methods of marketing and PR. Creating a Facebook or Twitter page is easy enough, but capitalizing on these outlets' full potential to reach millions of other users is where many organizations can fall short. Creating a Facebook or Twitter page is no different than opening a bricks and mortar storefront. In order to drive awareness and traffic through the door, you need to ensure your presence is known and you need to offer a clear benefit by having a well-defined social media marketing strategy.
Top Mobile Apps for Business
No matter what you use as a smart phone — iPhone, iPad, Android phone or tablet, or a Blackberry — you have a sea of applications available to you to make your life easier and your work seamless. I’m not talking about the “create your own mustache app” or the “what will our baby look like? app,” as fun as those may be. There are developers out there who have taken great pains to make some great applications available for managing your business activities. Here are a few of our top favorite mobile apps for business: Read more »
Pinterest — Why It’s good for Business and Ideas for What to Post
If you haven’t heard of Pinterest, then you may be living under a rock. Pinterest has been everywhere in a social boom, from articles in The Wall Street Journal to local newscasts. Everyone seems to have an interest in Pinterest. Read more »
The Day I Let My Inner Nerd Shine
By Katie Cray
Social Media Week took over many foremost corporate headquarters and top minds of New York City for five days in February, and it was quite the take-over. Dozens of other major cities took part in the fourth annual global event that celebrated and analyzed the role of social media’s impact on change. This year’s theme focused on Empowering Change through Collaboration. Over 60,000 attendees participated in 1,100 events, with millions more participating online.
Mobile Marketing
Tips for Crafting a Pitch
Crafting a strong PR pitch is key to getting the attention of a journalist and ultimately landing a story. By following a few simple guidelines, you can ensure your outreach to media is successful. Read more »