By Mason Burnham

 
If you’re trying to score PR for your special event, the first thing you need to strive for is to make sure that your event is actually a special event. 
 
But let me tell you, it is not easy to get media (especially in a major market like New York City) interested in an event.
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By Monica Clarke

Watch the Vlog that reviews Twitter for Good!

By Katie Cray 
 
As a proud Northeastern University alumnus (one of the best journalist schools, in my opinion), I can honestly say that I learned a lot in the classroom and through the co-op program. However, I didn’t learn everything. As beneficial as the co-op program was, nothing compares to jumping into the workforce without the safety net of returning to class the next semester. Everything is very idealistic and hypothetical when you’re sitting in a lecture, but sitting at your desk pitching your client to a reporter, in real life, is a bit different. Read more »

By Jessica Epperly
 
When you are a publicist, every day is unique. The general role of a publicist is to secure press coverage for his or her client — a liaison between a high-profile person and the media. Clients can include titans of industry, political dignitaries, celebrities, luminaries or anyone looking to improve or further their public image or profile. Publicists are expected to create public relations campaigns for their client that will promote their brand and make them more visible within their market. Often described as being members of a “thankless industry,” publicists typically put in long hours, and most receive little financial reward in return. They need to be reliable, have solid writing skills, and possess a sixth sense for what makes a good news story. Read more »