Real World Scholars at Capitol Hill

Real World Scholars at Capitol Hill

When people think about public relations, they usually think of agencies helping clients get positive coverage in the media. And while that is a majority of what we do at The Wakeman Agency, we are increasingly helping clients build mutually beneficial relationships with third party organizations. Influencer outreach is an important component of public relations as it allows organizations to engage thought leaders and policy makers who are respected authorities and who maintain dialogue with highly targeted audiences. The Wakeman team is skilled at helping clients understand, prioritize and effectively engage with stakeholders who matter most to their issues, causes and organization.keep reading
Note from Vanessa Wakeman

Note from Vanessa Wakeman

Dear Friend,

“Are you ready to change the world?” That is the question that graced the cover of our very first brochure many years ago. We chose that question because it best represented the embodiment of how we see the nonprofit sector: a committed group of stewards always answering the call to improve the human condition. We find ourselves asking that question a lot lately, as we help organizations prepare for a period of uncertainty.keep reading

5 Things Every Nonprofit Should Be Thinking About Right Now by Vanessa Wakeman, for <em>Huffington Post</em>

5 Things Every Nonprofit Should Be Thinking About Right Now by Vanessa Wakeman, for Huffington Post

Over the past month, I’ve had several conversations with leaders who expressed concerns about how to best position their nonprofit amid the frenzied environment created by the new presidential administration. Many of those I spoke with lead small organizations, with most budgets not exceeding $1M.keep reading
That Feeling in Our Bones: Women & Thought Leadership by Vanessa Wakeman, for <em>Huffington Post</em>

That Feeling in Our Bones: Women & Thought Leadership by Vanessa Wakeman, for Huffington Post

My grandmother could predict the weather based on the way her body felt. If her joints were achy, she would announce that rain was coming. I would always give her a puzzled look and she would smile and say, “I can feel it in my bones.” She was often right.keep reading
She Roars Thought Leadership Program for Women in Social Change

She Roars Thought Leadership Program for Women in Social Change

In recognition of the need, urgency and opportunity to cultivate the ranks of women among thought leaders in the social change sector, The Wakeman Agency has officially launched She Roars. The one­-of-­a-­kind offering has been specially designed to address what women in leadership roles require to maximize their impact.keep reading
What Nonprofits Can Learn From Bernie Sanders by Vanessa Wakeman, for <em>Huffington Post</em>

What Nonprofits Can Learn From Bernie Sanders by Vanessa Wakeman, for Huffington Post

Regardless of your political propensity, nearly all of us can agree that Bernie Sanders has a wildly-enthusiastic following. How did he do it?

He’s not a celebrity. Yet, when Bernie Sanders walks into a room or steps behind a podium, his fans go absolutely wild. Their loyalty is enviable — and their passion is unmatched.keep reading