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What is Klout? And How do I Improve that Klout Score?

By Monica Clarke
Everyone is buzzing about the social media tracking tool Klout. It is a great free tool to use when tracking the productivity of your social media messaging. Today, I’m going to be breaking down all of the scoring and numbers you get from Klout, and I'll show you how easy it is to take this information in order to either correct a strategy or continue moving in the right direction with it.
Once you have created a profile -- which is easy to do by signing in with your social media connect of choice -- you can then view your Klout Score. You are able to connect to a wide variety of the most popular social media platforms in order to provide you with a more accurate score. These platforms include Twitter, Facebook, YouTube, and more. Besides the Klout Score, you are also able to see your Score Analysis, Topics, Influencers, and Klout Style.
Score Analysis

Score Analysis breaks down your score and the effectiveness of your messaging into four different categories: The Score, True Reach, Amplification, and Network Impact.

  • The Score is a Klout algorithm that measures your overall effectiveness based on a scale of 1 through 100, with 100 being the highest.
  • True Reach is the number of actual people that you influence using social media. This number can be different from your followers number because Klout is smart enough to filter out spambots. Klout is also able to pinpoint who you are really reaching when you share or post something on your social media page.
  • Amplification is your influence score, i.e. “how many people respond to it (your posts) or spread it further" via sharing or reposting, etc.
  • Your Network Impact is a number that shows you how much the cool people are sharing or responding to your content within your network. I use the phrase “cool people" because these are the top influencers who help to “increase your network score.”

Topics are based on user engagement. For instance, our topics clearly show what is important to us and what we discuss most on social media.
Based on our social media roles on Twitter specifically, here at The Wakeman Agency we are influential when it comes to the following three topics:

  • Social Media
  • Advocacy
  • Business

This tab shows the actual people online that you influence the most. They reflect the same number that your true reach number reflects.  The only difference is that on this page, those people are broken down in order of their Klout Scores. This tab also shows who influences your messages the most, but it is not tied into the actual score itself.
Klout Style
This is a great visual grid that shows you where you stand in regards to the following interaction styles:

  • Curator
  • Broadcaster
  • Taste Maker
  • Celebrity
  • Syndicator
  • Feeder
  • Thought Leader
  • Pundit
  • Dabbler
  • Conversationalist
  • Socializer
  • Networker
  • Observer
  • Explorer
  • Activist
  • Specialist

There is so much information to work with here, but now that you have been given an overview of what Klout actually measures and offers, look out for my follow up post:What to do with all the information Klout provides and how to use it to increase your social media’s effectiveness.
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