By Mason Burnham

Effectively communicating your message is key to success – both in life and in business. 

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"Is offline fundraising dead?" This is a repeated question we are hearing from our nonprofit clients and friends. While I will never throw in the towel on those important face-to-face encounters with donors, I do believe organizations find new opportunities to generate support online. Online donation campaigns typically require fewer funds and labor hours to accomplish lofty fundraising goals. Read more »

Most large organizations spend significant time and money creating a culture. The Walt Disney Company holds a two-day class for all new hires called Traditions. While various human resources policies are covered, the primary goal is for every cast member to know what it means to do things the "Disney Way" and how to execute it. As a result, no matter when a guest visits the park, the experience is consistent; cast members are led to always go the extra mile in preserving the magic. And let's not forget about Zappos. Their billion dollar success was built on a culture of happiness and killer customer service. Read more »