By Monica Clarke

Internet Marketing and PR are not always seen as going hand in hand but they could not be more connected. Public Relations is very literal and with Web 2.0 being so very user-generated, it makes perfect sense that the two would go together. Here are a few pointers on how PR can help your Internet Marketing strategies: Read more »

By Jessica Epperly

By definition, media relations refers to a business’ or organization's relationship with professional journalists or media outlets. Similar to public relations, this idea works on building a rapport with media to communicate the organization's goals, ideas, intent and newsworthy events. Public relations is often considered a synonym for media relations, but in fact, it is not. Although most businesses and organizations keep their primary focus on building a stronger relationship with their public, it is just as important to build solid relationships with the media themselves. Read more »