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Message strategy
Message Architecture 101 – Positioning your Business Message
Submitted by Anonymous on Thu, 2011-07-07 07:00
By Soo Dawson
When considering effective message architecture, it is not enough to write a clear and concise message. Making a statement and supporting it is one thing, but you must keep in mind your position within the target demographic you are attempting to sell or market your products/services, how you rank among your competitors, and the channels you are considering getting your message out. Read more »