New York, NY (June 23, 2011) –The Public Relations Society of America (PRSA) has awarded The Wakeman Agency the 2011 Gold Medal for the agency’s tactical media campaign for Gilles Montezin Bridal.  PRSA’s Mercury Awards were created in 1996 to recognize outstanding work in the public relations, communications and marketing disciplines. The awards competition is designed to honor creative and strategic excellence and encourage a higher level of performance.
 
The Agency was recognized for a media outreach campaign for the debut of Gilles Montezin Bridal, to introduce their wedding gown collection to the luxury market.  The award-winning campaign resulted in 40+ media placements and more than 10.5 million media impressions in a 6-month period. The campaign generated significant National print, broadcast and online coverage and created awareness of the collection among high-end retailers such as Kleinfeld Bridal, Saks Fifth Avenue and Bergdorf Goodman. 
 
“We are thrilled to join the ranks of public relations firms that have received this coveted award in past years. The caliber of our work and results of this measure are typically beyond reach of many small companies and nonprofits like those that we work with every day.  We are honored to partner with our clients to deliver measurable results that rival some of the most outstanding PR agencies of our time,” stated Vanessa Wakeman, CEO of The Wakeman Agency. 

For more details about the campaign click here.
 
About The Wakeman Agency:
Founded by Vanessa Wakeman in 2003, The Wakeman Agency is an award-winning public relations and special events firm based in New York.  Known as the people behind the people at the forefront of social change and innovation, the agency has grown to become a trusted resource for nonprofits and corporate entities seeking to make a positive impact on the global community.
 
About The Public Relations Society of America:
The Public Relations Society of America (PRSA) is an individual membership professional society of more than 20,000 public relations practitioners. PRSA sets standards of excellence and upholds principles of ethics for its members and, more broadly, the multi-billion dollar global public relations profession. 

Media Contact: Jessica Epperly
The Wakeman Agency
E: jepperly@thewakemanagency.com
T: 212-500-5953 x118