Agency Is The First Public Relations and Special Event Firms With Social Change Focus To Develop Cuban Presence
NEW YORK CITY, NY – Social change agency, The Wakeman Agency announced it has obtained a license from the U.S. Department of the Treasury, granting the agency permission to pursue opening an office in Cuba. This will mark the agency’s first international presence, adding to its New York and Silicon Valley locations.
The Cuba office would offer Wakeman’s signature public relations and special event services primarily to socially responsible companies and organizations with an interest in expanding their footprint in the Cuban market. “We see our potential efforts in Cuba as a natural extension of the work that we currently do within the social change sector – helping companies to support mission-driven causes,” stated Wakeman CEO, Vanessa Wakeman.
The license grants The Wakeman Agency permission from the U.S. government to explore establishing operations in Cuba including employing staff, opening a physical office and opening and maintaining accounts with Cuban financial institutions. Wakeman seeks to open an office in Havana, Cuba’s capital, and will be the first, U.S. based women-owned agency to operate in Cuba.
For over a year, the Agency’s leadership has cultivated relationships with influencers in Cuba, and has spent time on the ground to identify how its expertise can be of greatest value in a country undergoing tremendous transformation.
For the remainder of 2017, Wakeman has plans to produce a few small events in Cuba for corporate partners while continuing to develop its presence in the country.
“As an agency that is focused on social change, I could not think of a better place or time for us to lend our expertise to facilitate meaningful engagements between U.S. organizations and Cuba,” Wakeman added. “Cuba’s population of 11 million people creates an opportunity for U.S. based companies to not only brave new frontiers in a new market but also develop strong community relationships and civic engagements that benefit all stakeholders.
About The Wakeman Agency
The Wakeman Agency, founded in 2003, is a social change agency that helps amplify the voices of mission-driven causes and the people that lead them. With offices in New York and Silicon Valley, the agency has grown to become trusted advisors to nonprofits and socially responsible companies around the country. The company provides strategic thinking and execution, via public relations, special events, and thought leadership training, that builds influence and generates revenue for important social causes.