Elyse Burden and John Cahalin, Co-Founders of Real World Scholars during their trip to Washington, D.C.

Notes From The Field:
The Changing Scope of Public Relations

by Wakeman Senior PR Manager, Brian Franklin

When people think about public relations, they usually think of agencies helping clients get positive coverage in the media. And while that is a majority of what we do at The Wakeman Agency, we are increasingly helping clients build mutually beneficial relationships with third party organizations. Influencer outreach is an important component of public relations, as it allows organizations to engage thought leaders and policy makers who are respected authorities and who maintain dialogue with highly targeted audiences. The Wakeman team is skilled at helping clients understand, prioritize and effectively engage with stakeholders who matter most to their issues, causes and organization.

Recently, on behalf of our client, Real World Scholars. Wakeman identified, secured, and facilitated a series of meetings with influencers and policymakers in Washington, DC who are active in the education space. The goal of these meetings was twofold. As important as it was to present the work of Real World Scholars in the education sector, it was equally as valuable to listen leaders in the field discuss current and future trends, as well as provide guidance on potential networking and partnership opportunities. During the visit, Real World Scholars met with senior leaders at the Center for American Progress, National PTA and others. We went to Capitol Hill to introduce them to their local member of Congress, Congressman Peters (D-CA).

Our client came away from these meetings energized and confident, knowing that their approach and vision had been validated. The meetings opened doors for potential opportunities, including an event with Congressman Peters, and partnerships with their target audiences. The output from the experience will help the organization grow and meet its ambitious goals of providing PK- 12th grade teachers and students with funding and tools to create businesses within the traditional classroom.

How are you integrating influencer outreach into your public relations campaigns?

If you are interested in learning more about stakeholder and third-party outreach contact info@thewakemanagency.com.

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