A few years ago I attended a fundraiser hosted by a board member of a local nonprofit. I attended the gathering because the passion and mission shared by the board member really made me feel like it was something I would want to be a part of. There were about 30 people in attendance; the majority of us had no connection to the organization and were there to learn more about their work.
Last night I was on a crowded Metro-North train in New York City heading home. I was seated in a four seat section of the train and was directly across from a male commuter. Without realizing what I was doing, I jammed myself into the corner of my seat, taking up as little space as possible, assuming that he and whoever occupied the seat next to me would need all of the space.
I’ve been thinking about the evolution of our agency. Over the years we’ve continued to identify areas where we can add value to our clients, while also challenging ourselves to do increasingly great work. There have also been those occasions that we were so head down doing the work, that we completely missed what was in front of us, and had to play catch up.
“Are you ready to change the world?” That is the question that graced the cover of our very first brochure many years ago. We chose that question because it best represented the embodiment of how we see the nonprofit sector: a committed group of stewards always answering the call to improve the human condition. We find ourselves asking that question a lot lately, as we help organizations prepare for a period of uncertainty.
In recognition of the need, urgency and opportunity to cultivate the ranks of women among thought leaders in the social change sector, The Wakeman Agency has officially launched She Roars. The one-of-a-kind offering has been specially designed to address what women in leadership roles require to maximize their impact.
Regardless of your political propensity, nearly all of us can agree that Bernie Sanders has a wildly-enthusiastic following. How did he do it?
He’s not a celebrity. Yet, when Bernie Sanders walks into a room or steps behind a podium, his fans go absolutely wild. Their loyalty is enviable — and their passion is unmatched.
Webster’s Dictionary defines a thought leader as one whose views on a subject are taken to be authoritative and influential. I would agree with this updated definition with a slight refinement. In my opinion, a thought leader is an individual who is committed to contributing valuable, original thinking and ideas on a subject to benefit the greater good. The individual is in service to the idea, issue or innovation with the goal of fostering change.
I recently attended the Social Good Summit, a two-day, star-studded event held in September 2015 in New York City.
I am new to the nonprofit sector after having spent 14 years in the advertising world for publications such as Hearst Digital and AT&T. In my new role as Business Development Manager at The Wakeman Agency, I am always looking to learn more about the social change movement and attending the Social Good Summit was a great opportunity to get up close and personal with people who are moving the needle on important issues and other like-minded folks.