GLAAD’s, Rich Ferraro, on Celebrity Social Media Channels as Today’s Most Trusted Media Outlet

Chief Communications Officer, GLAAD

Another must listen to episode from our Celebrity and Influencers season. For nonprofits looking to elevate their impact through communications and messaging, The Social Change Diaries provides a peek behind the curtain. In this episode, GLAAD’s Chief Communications Officer, Rich Ferraro, shares “aha moments” and first hand experiences, including how GLAAD has evolved with the changing media landscape- partnering with today’s influencers driving change, in a way that allows the org to indirectly mold the news cycle itself.

VICE Media’s, Paola Ramos, on Why Everyday People are the True Influencers

In this dialogue, VICE Media’s, Paola Ramos, shares unusual insights that elevate our conversations this season about celebrity and influencers. She asserts the true influencers are everyday people. This helps us consider where the opportunity is for nonprofits to create the essential emotional connection with their audience, one by one, in order to propel change. How can organizations tell their stories in a way that highlights how much power there is in the individual? What would that outcome look like?

The Wakeman Agency Tackles the Employment Gap with Generation

The Wakeman Agency Tackles the Employment Gap with Generation

The Wakeman Agency is excited to announce a new engagement with Generation, a global nonprofit that is addressing the employment gap and making entry-level employment accessible to disconnected youth. Generation recently received a grant from The Rockefeller Foundation for an impact hiring initiative and retained The Wakeman Agency for a national Awareness campaign.

A Letter from Our CEO, Vanessa Wakeman.

Dead Friend, This month marks the Agency’s 16th birthday. I can’t help but reflect on how it all began and all that we have accomplished since 2003. When I share the story of how The Wakeman Agency was born, people are often surprised to learn that we started as an events firm, planning social and … Read more