PETA Founder, Ingrid Newkirk, Explains Their Unprecedented Rise to Power and Influence

Social Change Diaries

Vanessa thought it would be fitting to launch the new season on Celebrity and Influence, with Ingrid Newkirk, the President and Founder of People for the Ethical Treatment of Animals (PETA). Long before she working in the social change sector, Vanessa marveled at how influential PETA was and how effective their communications and marketing were. Over the years, PETA’s influence has grown substantially. In this dialogue, Ms. Newkirk sheds light on the ways in which PETA has managed to stay true to its founding principles, while also evolving and becoming increasingly relevant in the midst of a dramatically a changing cultural landscape.

PR Legend, Patrice Tanaka, on Why Impactful Leadership and Living Your Life Purpose Go Hand in Hand

Leadership in Social Change Patrice Tanaka

Serial Entrepreneur and PR legend, Patrice Tanaka, knows how to achieve the most impactful leadership style possible. In our final episode of our Leadership season, she shares how defining her life purpose and pursuing it with courage not only influenced the evolution of her leadership style, but how it’s essential for all of us in order to become the best leaders possible in our work and lives overall.

Jeremy Heimans on How New Power Catalyzes Impactful Social Change Movements

Leadership in Social Change Jeremy Heimans

We kick off 2019 with a quick sit down with Jeremy Heimans, Co-Founder & CEO of Purpose and author of New Power: How Power Works in Our Hyperconnected World–and How to Make It Work for You. We get his take on new power and it’s potential as a catalyst for social movements. During the conversation, Jeremy cites examples of how new power is being leveraged in the world around us and it’s powerful impact on creating change.