Choose Healthy Life
Choose Healthy Life (CHL) is a nationwide effort to address COVID-19 and other health disparities through the Black church. The Wakeman Agency was retained to lead strategic communications and implementation to increase COVID-19 testing and vaccinations in 14 states for local community residents. This coordinated effort between 120 churches in Illinois, Georgia, South Carolina, Indiana, California, Louisiana, Delaware, Alabama, Maryland, Virginia, Washington, D.C., Michigan New Jersey and New York required a multi-tiered strategy and execution plan to adopt social norms in the respective cities, while also operating with a sense of urgency focused on driving people to vaccination sites led by the churches.