Wakeman Org

Choose Healthy Life (CHL) is a nationwide effort to address COVID-19 and other health disparities through the Black church. The Wakeman Agency was retained to lead strategic communications and implementation to increase COVID-19 testing and vaccinations in 14 states for local community residents. This coordinated effort between 120 churches in Illinois, Georgia, South Carolina, Indiana, California, Louisiana, Delaware, Alabama, Maryland, Virginia, Washington, D.C., Michigan New Jersey and New York required a multi-tiered strategy and execution plan to adopt social norms in the respective cities, while also operating with a sense of urgency focused on driving people to vaccination sites led by the churches.

New York Urban League (NYUL) retained The Wakeman Agency to revitalize their signature diversity, equity and inclusion fundraising event, Champions of Diversity. For the last 16 years, the event was structured as an awards breakfast. Wakeman helped them reimagine the event in a manner that positioned their expertise, while engaging in meaningful and action oriented conversations related to DEI. With this being NYUL’s first in person event since 2019, it was important that it incorporated a number of emerging themes around DEI.