At the helm of Color Of Change, the largest online racial justice organization in the country, Rashad Robinson’s reach and influence is undeniable. In this episode of the Social Change Diaries, Rashad reveals the core structure that makes Color Of Change so powerful. He talks about leading the successful campaign against credit companies who accepted money from hate groups- an effort that catalyzed everyday citizens into a powerful group of 1.4 million activists- and what celebrity and influence means from his vantage point.
Another must listen to episode from our Celebrity and Influencers season. For nonprofits looking to elevate their impact through communications and messaging, The Social Change Diaries provides a peek behind the curtain. In this episode, GLAAD’s Chief Communications Officer, Rich Ferraro, shares “aha moments” and first hand experiences, including how GLAAD has evolved with the changing media landscape- partnering with today’s influencers driving change, in a way that allows the org to indirectly mold the news cycle itself.
In this dialogue, VICE Media’s, Paola Ramos, shares unusual insights that elevate our conversations this season about celebrity and influencers. She asserts the true influencers are everyday people. This helps us consider where the opportunity is for nonprofits to create the essential emotional connection with their audience, one by one, in order to propel change. How can organizations tell their stories in a way that highlights how much power there is in the individual? What would that outcome look like?
To understand the true meaning of #FollowBlackWomen, tune into this interview with Higher Heights Co-Founder, Kimberly Peeler-Allen. Kimberly shares the roadmap of how she and her co-founder built a movement that yields power and influence in the political realm. This interview provides a step-by-step guide to help nonprofits engage audiences in creating change. The organization’s ability to amplify the voices of black women offers a powerful example of what is possible for organizations who can create an emotional connection to their audience that catapults them into action.
In 2010, The American Bar Association named Janelle Orsi a Legal Rebel, for being an attorney who is remaking the legal profession through the power of innovation. We agree- Janelle is a rebel with a cause, transforming the way we think about leadership in this shifting economy. From participatory leadership to salary transparency, Janelle is leading by example to expand our definition of leadership. In this episode, Janelle shares examples of how her organization’s leadership practices create opportunities for every level of staff to be engaged in contributing to the organization.
At-A-Glance: The Wakeman Agency was engaged by Help For Children (HFC), a global nonprofit that funds organizations working to prevent and treat child abuse. HFC was launching a 3,000-mile Run2Heal by endurance athlete Christian Griffith to raise awareness about child abuse. With media coverage that crossed the country and all boundaries, we sparked a national dialogue … Read more Help For Children
With the urgency and focus of a woman on a mission to save the planet, Elizabeth Yeampierre leads UPROSE with a fierce commitment to a “leaderful” leadership model, that distributes power to all. With an emphasis on intergenerational and intersectional leadership, Elizabeth has rewritten the rules of power and placed it in the hands of the most marginalized groups. In this interview, Elizabeth talks about her experiences as a leader and how her organization is shaping conversations and actions in the climate justice fight.
Results at a Glance Planned and executed a major fundraising event with more than 400 attendees in a short time frame. Increased donations by developing an event strategy and establishing a fundraising committee. Translated a strong nonprofit brand into an event’s ethos. Developed a strategy to engage a new donor population of young professionals. The … Read more National Domestic Workers Alliance
As nonprofit organizations around the country are busy planning fall galas, it feels like a great time to share some insights about audience development. When my agency works with clients to plan events, we encourage them to be strategic in how they think about the various audiences that support a gala.