Book Review of Measuring the Networked Nonprofit: Using Data to Change the World
By Monica Clarke
The idea of measuring may scare you. However, without measurement our cakes may not rise, our cars may run out of gas, and organizations could fail. While our cakes have recipes and our cars have manuals, your organization may not have the right tools and methods in place to measure what needs to be in place in order to grow and succeed.
Beth Kanter; also known as “The Queen of the Nonprofits” and co-author of the preceding book entitled: The Networked Nonprofit, partnered with Katie Paine to write Measuring the Networked Nonprofit. Paine is the author of KDPaine’s Measurement Blog, and is often referred to as “The Goddess of Measurement.” Together they have written a book that is the perfect guide to measuring any nonprofit organization’s impact.
With their combined expertise, Kanter and Paine created this book for the novice and the expert alike, including anyone who is involved in representing your organization on and off the web. The book points out the importance of having everyone on the same page in order to attain overall goals.
Measuring the Networked Nonprofit: Using Data to Change the World, is a book about the importance of measuring data to increase effectiveness and adjust social networking plans in order to see and feel a real difference.
This book is jam packed with one useful chapter after the next. The first chapter, entitled “The Secret Sauce for Non-Profits,” outlines the nine themes of the book as well as shares some key points of the book through the eyes of a case study. My favorite was chapter eight, “Measurement Tools.” This portion is so complete in regards to what to use, how to use it, and why using one tool over another to measure is better, I nearly highlighting the entire chapter.
The book is a compilation of methods and case studies along with systematic checklists and reflection questions to ask in regards to your own tactics and objectives. The book even helps guide you through creating the right goals for your organization.
I would suggest purchasing the hard copy of this book. The e-book version tends to distort some of the tables. More importantly; this is a book you will want to keep on hand as a reference for every time you launch or review your branding, fundraising or over all networked campaigns.