The past two years have highlighted the relevance and value of communications across every sector, with comms leaders playing a pivotal role in connecting with internal and external audiences, against the backdrop of a world of uncertainty due to rapidly changing global events. However, the approach to comms that drives action is one that takes a strategic approach that goes beyond traditional media relations efforts focused on “awareness” and just getting an organization’s “name in lights.” Having a communications agency or internal team available to take the big picture ideas and concepts and translate them into stories and narratives that resonate with various audiences is an imperative.
We have always been focused on the exploration of ideas and insights that can propel our clients in the direction of their goals. These days, we are thinking a lot about the power inherent in language and how it touches so many areas of nonprofit communications. Below are five things every organization should have on their radar now.
Please join our very own Vanessa Wakeman as she chats with Tina McCorkindale, President of the Institute for Public Relations, concerning the groundbreaking, jointly released report entitled “Language of Diversity.” The online chat will occur on Thursday, December 9, 2021, at 1 pm Eastern Time. The first-of-its-kind report examines how nearly 400 communications professionals perceive … Read more
The Los Angeles Times covered our recent collaboration with the Institute of PR, focused on the use of DEI language in the communications industry. Addressing the use of language is a core service offering for our agency. As part of our Lexicon Project, we invite organizations into the deep exploration of developing and operationalizing language and narratives that translate to effective and culturally competent communications with key audiences.
Founder and CEO of The Wakeman Agency, Vanessa Wakeman, has been named to Provoke Media’s Innovator 25 of 2021. Innovation and disruption have been at the core of our work at the agency for almost two decades. Acknowledgment of Vanessa on this list reflects her ever-evolving vision for the practice of public relations and how it can help to accelerate progress on important social issues.
Hispanics in Philanthropy 2020 Leadership Conference At-A-Glance Due to the Covid-19 pandemic, Hispanics in Philanthropy was forced to cancel their annual in-person 2020 HIP Leadership Summit. With the clock running, The Wakeman Agency enabled the organization to pivot to a virtual conference, planning and executing an event that deeply reflected the spirit of the organization … Read more
We kick off our 5th season with Rohit Talwar, the CEO of Fast Future, a UK based research and insights business that specializes in the fields of futures and foresight. In this dialogue, Rohit and Vanessa discuss the implications of the groundbreaking events that have occurred in the first half of 2020.