A recent New York Times article, “Middle Class Shrinks Further as More Fall Out Instead of Climbing Up,” detailed the continued struggles a large swath of Americans face as they seek – and fail to find – their piece of the pie in the nation’s economic recovery. The story was not about nonprofit giving or … Read more
Many major nonprofits prominently feature celebrities in their TV commercials and other promotional materials. You might feel that this is simply standard practice in the industry, but the question remains – do these celebrity endorsements really even matter? Nonprofit Endorsements In some cases, yes, celebrity endorsements do matter. They can help raise awareness of your … Read more
When they were originally created, most social media sites simply served as a means for college friends to talk to one another. Today, however, they have become a world-wide platform for communication among people and organizations of all types. Companies now routinely use all different social media sites, including Twitter, Pinterest, Facebook, YouTube and Google … Read more
By Shianne Chatarjee For those not directly involved in the industry, development may just mean raising money and asking for donations. However, even through the few years of experience I’ve been able to gain thus far, I have learned that the term ‘development’ means so much more. Although fundraising is an important component of development, … Read more
By Katie Cray I have my favorite nonprofits, and I’m sure you do too. For years I thought that two of the biggest names in animal welfare were using the money I donated to rescue animals. Turns out I was wrong. When it comes to animal rescue, giving locally to smaller rescues and no-kill shelters … Read more
By Katherine Turiano There are infinite ways your corporate or not-for-profit holiday party can give back to your community, give your employees a sense of camaraderie and help those who need it most during the holiday season. We all get caught up in the hustle and bustle of the holidays – running to the mall, … Read more
By Vanessa Wakeman I love a gala just as much as the next girl and possibly more. My agency has had the good fortune to serve as event planners for fundraising galas of many shapes and sizes and we have loved every minute of it. But in a city with so many deserving charities and … Read more