Imperiled Middle Class Could be Cautionary Note for Charitable Giving

A recent New York Times article, “Middle Class Shrinks Further as More Fall Out Instead of Climbing Up,” detailed the continued struggles a large swath of Americans face as they seek – and fail to find – their piece of the pie in the nation’s economic recovery. The story was not about nonprofit giving or … Read moreImperiled Middle Class Could be Cautionary Note for Charitable Giving

Do Celebrity Endorsements Matter for Nonprofits?

Many major nonprofits prominently feature celebrities in their TV commercials and other promotional materials. You might feel that this is simply standard practice in the industry, but the question remains – do these celebrity endorsements really even matter? Nonprofit Endorsements In some cases, yes, celebrity endorsements do matter. They can help raise awareness of your … Read moreDo Celebrity Endorsements Matter for Nonprofits?

How Nonprofits can Incorporate Visuals into their Social Media

When they were originally created, most social media sites simply served as a means for college friends to talk to one another. Today, however, they have become a world-wide platform for communication among people and organizations of all types. Companies now routinely use all different social media sites, including Twitter, Pinterest, Facebook, YouTube and Google … Read moreHow Nonprofits can Incorporate Visuals into their Social Media

More Than Asking for Donations

By Shianne Chatarjee For those not directly involved in the industry, development may just mean raising money and asking for donations. However, even through the few years of experience I’ve been able to gain thus far, I have learned that the term ‘development’ means so much more. Although fundraising is an important component of development, … Read moreMore Than Asking for Donations