Founder and CEO of The Wakeman Agency, Vanessa Wakeman, has been named to Provoke Media’s Innovator 25 of 2021. Innovation and disruption have been at the core of our work at the agency for almost two decades. Acknowledgment of Vanessa on this list reflects her ever-evolving vision for the practice of public relations and how … Read more
Hispanics in Philanthropy 2020 Leadership Conference At-A-Glance Due to the Covid-19 pandemic, Hispanics in Philanthropy was forced to cancel their annual in-person 2020 HIP Leadership Summit. With the clock running, The Wakeman Agency enabled the organization to pivot to a virtual conference, planning and executing an event that deeply reflected the spirit of the organization … Read more
The Wakeman Agency was named a 2019 Mercury Award winner by the Greater Connecticut Chapter of the Public Relations Society of America (PRSA) in the media relations category. This was the third Mercury Award win for The Wakeman Agency in recognition of impactful campaigns we’ve created for great causes!
As nonprofit organizations around the country are busy planning fall galas, it feels like a great time to share some insights about audience development. When my agency works with clients to plan events, we encourage them to be strategic in how they think about the various audiences that support a gala.
We love planning galas. Galas allow us to combine all of our organizational strengths- strategy, creativity and execution- while also giving us an opportunity to stretch and grow, as we try new things. As we wind down the 2017 spring fundraising season, we wanted to share a few things organizations should be thinking about, as … Read more