The Wakeman Agency was named a 2019 Mercury Award winner by the Greater Connecticut Chapter of the Public Relations Society of America (PRSA) in the media relations category. This was the third Mercury Award win for The Wakeman Agency in recognition of impactful campaigns we’ve created for great causes!
As nonprofit organizations around the country are busy planning fall galas, it feels like a great time to share some insights about audience development. When my agency works with clients to plan events, we encourage them to be strategic in how they think about the various audiences that support a gala.
We love planning galas. Galas allow us to combine all of our organizational strengths- strategy, creativity and execution- while also giving us an opportunity to stretch and grow, as we try new things. As we wind down the 2017 spring fundraising season, we wanted to share a few things organizations should be thinking about, as … Read more 6 Tips for Gala Planning That Nobody Ever Told You