Five Simple Ways to Make a Reporter your BFF

Whether you work for a nonprofit or a for-profit company, building strong relationships with the media is crucial. Keeping these tips in mind can help ensure that the experience is a pleasant one for all parties concerned. # 1: Provide Solid Stats When meeting with a reporter, you obviously will want to present your company … Read more

Why Our PR Intern’s Goals Have Changed

By Tara Fee What is my ideal job in public relations? Well to be honest, I am really not sure. My ideas have jumped all over the place. First, I dreamed of being a fashion publicist. I mean come on – I was young and had a passion for fashion. It seemed like it would … Read more

The Importance of Media Relations

By: Jessica Epperly   By definition, “media relations” refers to a business’ or organization’s relationship with professional journalists or media outlets. Similar to public relations, this idea works on building a rapport with media to communicate the organization’s goals, ideas, intent and newsworthy events. Public relations is often considered a synonym for media relations, but … Read more