The Wakeman Agency announced the launch of The Narrative Justice Project (NJP), a tactical response to the continual misrepresentation and under-representation of people of color in the media. Through this community organizing initiative, people of color around the country will have access to free media training to learn how to leverage the media in times of crisis. The goal is to bring equality to media representation, ensuring the inclusion of diverse voices from across communities of color.
Many major nonprofits prominently feature celebrities in their TV commercials and other promotional materials. You might feel that this is simply standard practice in the industry, but the question remains – do these celebrity endorsements really even matter? Nonprofit Endorsements In some cases, yes, celebrity endorsements do matter. They can help raise awareness of your … Read more Do Celebrity Endorsements Matter for Nonprofits?
Quality PR professionals must stay on top of the results their efforts produce. After all, without knowing the return on their investment, how will they know what strategies and techniques should be adjusted and which are working? This principle has always applied in some form to PR reps; the means by which they measure their … Read more How To Measure PR Efforts
When they were originally created, most social media sites simply served as a means for college friends to talk to one another. Today, however, they have become a world-wide platform for communication among people and organizations of all types. Companies now routinely use all different social media sites, including Twitter, Pinterest, Facebook, YouTube and Google … Read more How Nonprofits can Incorporate Visuals into their Social Media
Corporate social responsibility, or CSR, is a commonly discussed topic among consumers who wanted to know how the nonprofits they support use their donations and the businesses at which they shop use their profits. However, this rise in interest in CSR certainly does not mean that everyone understands it or interprets it the same way. … Read more The Relationship between Public Relations and CSR
PR is a significant and continuing concern for nonprofits, businesses and similar institutions, no matter what their size. This fact has not changed over time. However, certain specific issues in public relations are certainly taking center stage in 2013. Taking the time to think through these issues and how they affect your organization can help … Read more 3 PR Considerations for 2013
By Tara Fee What is my ideal job in public relations? Well to be honest, I am really not sure. My ideas have jumped all over the place. First, I dreamed of being a fashion publicist. I mean come on – I was young and had a passion for fashion. It seemed like it would … Read more Why Our PR Intern’s Goals Have Changed
By Katie Cray Launching a nonprofit? Just teamed up with a group that just received 501(c)3 status? New nonprofits have a lot to tackle, and usually are limited in resources and manpower to do so. If you’ve just started your own nonprofit, here are a few things to keep in mind. Mission Statement. I spent … Read more Tips for Nonprofit Newbies
By Katherine Turiano I believe the reason events are essential to non-profits is because they are able to raise awareness and funding for a non-profit’s cause within one glittering gala night or mud-covered triathlon day. The Wakeman Agency is able to perfectly partner with your team to take on the production and publication of your … Read more Marketing for Nonprofits – Why Events are Essential
By Katie Cray New nonprofits seem to pop up left and right as everyone wants to be the champion of their own cause. Some nonprofits tend to stand out amongst the rest of the rookies as groups to keep note of. Here are a few to pay attention to in 2012: Child’s Play– In 2011, … Read more New Nonprofits – Up and Coming Charities to Pay Attention to in 2012