By Daricel Calcano I am halfway through my internship and I couldn’t be sadder to see it go or happier to continue this journey. Two of the most defining moments were the site visit of Yankee Stadium, and my first day of pitching to the media. The Wakeman Agency has introduced me to the world … Read more
By Tara Fee What is my ideal job in public relations? Well to be honest, I am really not sure. My ideas have jumped all over the place. First, I dreamed of being a fashion publicist. I mean come on – I was young and had a passion for fashion. It seemed like it would … Read more
By Shianne Chatarjee For those not directly involved in the industry, development may just mean raising money and asking for donations. However, even through the few years of experience I’ve been able to gain thus far, I have learned that the term ‘development’ means so much more. Although fundraising is an important component of development, … Read more
By Tara Fee The world we live in is tough and the economy is in the dumps. The job search has become more competitive than ever. Luckily, I recently started interning with The Wakeman Agency. Before I was hired, I tried for months to find an internship. Everyday I went through the stressful process of … Read more
By Jessica Epperly An editorial calendar is used by bloggers, publishers, businesses and groups to control publication of content across different media. Publishers also extract some of their editorial calendar data and make the data publicly available to attract advertisers. Public relations professionals use these abbreviated editorial calendars to try to place stories for their … Read more
By Monica Clarke Internet Marketing and PR are not always seen as going hand in hand but they could not be more connected. Public Relations is very literal and with Web 2.0 being so very user-generated, it makes perfect sense that the two would go together. Here are a few pointers on how PR can … Read more
By Jessica Epperly Crafting a strong PR pitch is key to getting the attention of a journalist and ultimately landing a story. By following a few simple guidelines, you can ensure your outreach to media is successful. First, you’ll want to create a strong and relevant media list. Think ahead about who would want to … Read more
By Jessica Epperly Being an avid trend watcher in any sector of business can be the deciding factor in the sink-or-swim of success – and PR, of course, is no different. So what’s the buzz in trends for 2012? According to www.commpro.biz, a social media awakening will occur. Organizations spending serious dollars on social media … Read more
By Mason Burnham If you’re trying to score PR for your special event, the first thing you need to strive for is to make sure that your event is actually a special event. But let me tell you, it is not easy to get media (especially in a major market like New York City) interested … Read more
By Jessica Epperly There are many ways to get media attention for your story. One of the best ways is to hire a public relations specialist with strong connections to the media. Journalists are notoriously hard to reach, but there are a few tricks of the trade that can help get their attention. A well … Read more