How To Measure PR Efforts

Quality PR professionals must stay on top of the results their efforts produce. After all, without knowing the return on their investment, how will they know what strategies and techniques should be adjusted and which are working? This principle has always applied in some form to PR reps; the means by which they measure their … Read more

What Makes a PR Campaign Successful? Tips for Creating a Winning PR Campaign

By Jessica Epperly With any goal, it is important to know the steps that must be taken to achieve that goal. At the start of a PR campaign, most organizations have an idea of what they want to achieve. The most common objectives are greater exposure and increased awareness and implementing a roadmap to help … Read more