Five Simple Ways to Make a Reporter your BFF

Whether you work for a nonprofit or a for-profit company, building strong relationships with the media is crucial. Keeping these tips in mind can help ensure that the experience is a pleasant one for all parties concerned. # 1: Provide Solid Stats When meeting with a reporter, you obviously will want to present your company … Read moreFive Simple Ways to Make a Reporter your BFF

How To Measure PR Efforts

Quality PR professionals must stay on top of the results their efforts produce. After all, without knowing the return on their investment, how will they know what strategies and techniques should be adjusted and which are working? This principle has always applied in some form to PR reps; the means by which they measure their … Read moreHow To Measure PR Efforts

Top Mobile Apps for Business

By Monica Clarke No matter what you use as a smart phone — iPhone, iPad, Android phone or tablet, or a Blackberry — you have a sea of applications available to you to make your life easier and your work seamless. I’m not talking about the “create your own mustache app” or the “what will … Read moreTop Mobile Apps for Business

Pinterest — Why It’s good for Business and Ideas for What to Post

By Monica Clarke If you haven’t heard of Pinterest, then you may be living under a rock. Pinterest has been everywhere in a social boom, from articles in The Wall Street Journal to local newscasts. Everyone seems to have an interest in Pinterest. But is it just another social fad, and is it worth anything … Read morePinterest — Why It’s good for Business and Ideas for What to Post

Soirees on a Budget: Cost-Effective Ways to Make Your Event Stand Out

By Katherine Turiano Any budget can make an event stand out; think sweeping venues which are breathtaking at first sight to small details which are remembered by those invited. Every event has a budget: I have planned events for years for clients ranging from national corporations to individuals in their homes, and each has had … Read moreSoirees on a Budget: Cost-Effective Ways to Make Your Event Stand Out

What Politicians can Teach You About PR

By Vanessa Wakeman Confession: my interest in politics has grown 10-fold since I became involved in the public relations field. I’m fascinated by the messaging, the crisis management and the gaffes that are played out on a national stage as candidates jockey for their position. In fact, during media coaching sessions with clients, I often … Read moreWhat Politicians can Teach You About PR

Event Planning Tips: Lessons Learned from Past Events

By Katherine Turiano Pack an Event Kit An event kit is just a suitcase, but knowing that all the small items you may need are in one place can help you save time searching during event execution. When I say that this is a lesson learned working at an event planning company, it’s true.Running around … Read moreEvent Planning Tips: Lessons Learned from Past Events