By Soo Dawson
Here at The Wakeman Agency, we regularly provide our clients and prospects with fresh content by posting 2-3 blog posts per week. To have a robust blog, you must know the audience who is reading your blog and cater to their tastes. However, this doesn’t mean SEO should take a back seat – you should always try to find a good balance between writing for your intended audience and getting found – which means you must optimize the blog to increase your search engine ranking.
Here are some advantages to having a frequently updated blog, along with some tips on how to increase search engine rankings through your blog:
- Research, research, research! Even slight tweaks in wording such as targeting a plural word versus a singular word could impact your search results by the hundreds —sometimes even by the thousands! Use keyword monitoring tools such as AdWords or paid software and put in your time. Most importantly, use the keywords you select frequently on your blog and on other pages of your site.
- Blogs naturally attract search engine traffic, and allowing visitors to ask questions or leave comments enhances the rankings because of the fact that potential customers may be social bookmarking your blog and sharing it with their social networks. Have social media icons or sharing buttons prominently displayed on your blog’s landing page to make it easy for visitors to “Like,” “Share,” “Bookmark,” or any other action you are targeting.
- Blogs also increase the size of the website over time, and this can provide a major SEO benefit in the form of an increase in website authority. Add links within your blog to other pages on your site and leverage the power of internal links by driving visitors in the right direction.
These are just a few advantages and ideas that can aid in increasing your search engine rankings. Do you have any you would like to share? Please comment below.