Insights

New Client Announcement: Alliance for Financial Inclusion
The Wakeman Agency has been engaged to conduct a thought leadership/media relations campaign with an international focus for the Alliance for Financial Inclusion (AFI), a global organization headquartered in Malaysia.

Wakeman Agency Named a 2019 Mercury Award Winner
The Wakeman Agency was named a 2019 Mercury Award winner by the Greater Connecticut Chapter of the Public Relations Society of America (PRSA) in the media relations category. This was the third Mercury Award win for The Wakeman Agency in recognition of impactful campaigns we’ve created for great causes!

GLAAD’s, Rich Ferraro, on Celebrity Social Media Channels as Today’s Most Trusted Media Outlet
Another must listen to episode from our Celebrity and Influencers season. For nonprofits looking to elevate their impact through communications and messaging, The Social Change Diaries provides a peek behind the curtain. In this episode, GLAAD’s Chief Communications Officer, Rich Ferraro, shares “aha moments” and first hand experiences, including how GLAAD has evolved with the changing media landscape- partnering with today’s influencers driving change, in a way that allows the org to indirectly mold the news cycle itself.

The Wakeman Agency Tackles the Employment Gap with Generation
The Wakeman Agency is excited to announce a new engagement with Generation, a global nonprofit that is addressing the employment gap and making entry-level employment accessible to disconnected youth. Generation recently received a grant from The Rockefeller Foundation for an impact hiring initiative and retained The Wakeman Agency for a national Awareness campaign.

The Wakeman Agency to Launch #JusticeForEmmettTill Campaign for the Emmett Till Legacy Foundation
The Wakeman Agency will lead strategy and execution of the #JusticeforEmmettTill campaign to catalyze people toward supporting Emmett Till’s case, as well as other civil rights era crimes that remain unsolved.

Maximize Nonprofit Galas With Audience Development
As nonprofit organizations around the country are busy planning fall galas, it feels like a great time to share some insights about audience development. When my agency works with clients to plan events, we encourage them to be strategic in how they think about the various audiences that support a gala.

6 Tips for Gala Planning That Nobody Ever Told You
We love planning galas. Galas allow us to combine all of our organizational strengths- strategy, creativity and execution- while also giving us an opportunity to stretch and grow, as we try new things. As we wind down the 2017 spring fundraising season, we wanted to share a few things organizations

Wakeman CEO Chosen for Prestigious 914 Inc. “Women In Business” Award
Shirley Chisholm once said, “If they don’t give you a seat at the table, bring a folding chair.” As the founder of a social change agency, I have often found myself not only bringing the chair, but the table too, to conversations and spaces in which I advocate for the nonprofits we serve.

The Wakeman Agency Celebrates Black History Month
The Wakeman Agency is proud to celebrate black history in February and all year round. In honor of Black History Month, we are highlighting black artists who have used art for social change. Throughout history, musicians, painters, filmmakers, poets and other creatives have used their respective medium to bring attention to social issues and inspire us to imagine a better tomorrow. Visit our Instagram feed to see profiles. @wakemanagency

50 Game-Changers of PR for 2017
PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years. Here, we look at game-changer Vanessa Wakeman. Check out the complete list of the 50 Game-Changers of PR for 2017.
We collaborate with nonprofit organizations who want to build influence and generate revenue for important social issues. Let’s talk about what that looks like for your organization.