This July, The Wakeman Agency turns 12!
It’s hard to believe that more than a decade has passed since my idea officially became a reality now known as The Wakeman Agency. What started out as a notion is now a full-fledged operation, with three offices, a presence on both coasts, a shining roster of nonprofit rock stars and exciting new offerings on the horizon.
Money. It’s one of the last remaining untouchable topics in a society where ever fewer subjects are considered taboo. But for nonprofits with goals, objectives and missions to realize, being gun-shy about dollars and cents can be a recipe for stagnation or failure.
So you’ve launched an Instagram account, and your organization has announced it to the world. Your key stakeholders have been informed, and you have shared the good news about your expanded online presence to friends, followers and fans on your other social media channels. But what now?
Being a Board member of a nonprofit organization is no small task.
In general, Board members are responsible for governance and support – at the most basic essence, dotting the I’s and crossing the T’s legally, financially and ethically, while facilitating operational and administrative needs.
A few years ago, The Wakeman Agency was asked to bid on a PR campaign for a new hospitality group. We were very excited about this organization because they, at the time, had the potential to become game changers, firing up an industry and changing the way business is done.
You may feel confident and comfortable about who your nonprofit’s stakeholders are. After all, the members of the Board of Directors did not obtain those slots by accident – what with the legal, fiduciary and ethical obligations involved and all. And your trusty volunteers passed an application, background check and training process with flying colors.
Organizational public relations teams – no matter the industry, sector, mission or size – sometimes benefit from external, value-added expertise. Engaging with an outside PR agency bolsters resources, increases bandwidth and offers relief.
External PR firms provide the extra talent and skill that may not merely help to make staff members’ jobs easier, but also render the team and organization more effective and successful.
When a nonprofit’s signature fundraiser stays in the black – but giving levels remain flat – there’s a problem. By the time premiere campaigns and seminal giving series go in the red, a crisis may be brewing. Here are some practical reasons nonprofit campaigns, charitable events and long-time fundraisers may begin withering on the vine.
Practice doesn’t always make perfect, but it can certainly make you more proficient. This might not be a crisis communications adage, but it should be, especially for nonprofit organizations and socially responsible companies that need to be prepared in the event of the unexpected.
We collaborate with nonprofit organizations who want to build influence and generate revenue for important social issues. Let’s talk about what that looks like for your organization.