Insights

Help, My Board Won’t Fundraise!

Being a Board member of a nonprofit organization is no small task.

In general, Board members are responsible for governance and support – at the most basic essence, dotting the I’s and crossing the T’s legally, financially and ethically, while facilitating operational and administrative needs.

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Getting Instagram Ready

Facebook, Twitter and LinkedIn. These popular social media sites represent the grand triumvirate of all things social, covering community building, news gathering, topic trending, and professional bridge-building and networking.

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Before You Hire a Public Relations Agency

A few years ago, The Wakeman Agency was asked to bid on a PR campaign for a new hospitality group. We were very excited about this organization because they, at the time, had the potential to become game changers, firing up an industry and changing the way business is done.

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Stakeholder clarity is key in nonprofit message consistency

What Are Your Stakeholders Saying Behind Your Back?

You may feel confident and comfortable about who your nonprofit’s stakeholders are. After all, the members of the Board of Directors did not obtain those slots by accident – what with the legal, fiduciary and ethical obligations involved and all. And your trusty volunteers passed an application, background check and training process with flying colors.

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Signs It Might be Time for Your Nonprofit to Hire a PR Agency

Organizational public relations teams – no matter the industry, sector, mission or size – sometimes benefit from external, value-added expertise. Engaging with an outside PR agency bolsters resources, increases bandwidth and offers relief.

External PR firms provide the extra talent and skill that may not merely help to make staff members’ jobs easier, but also render the team and organization more effective and successful.

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Five Reasons Why Your Fundraiser is Losing Money

When a nonprofit’s signature fundraiser stays in the black – but giving levels remain flat – there’s a problem. By the time premiere campaigns and seminal giving series go in the red, a crisis may be brewing. Here are some practical reasons nonprofit campaigns, charitable events and long-time fundraisers may begin withering on the vine.

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How a Fire Drill Can Prepare You for a PR Crisis

Practice doesn’t always make perfect, but it can certainly make you more proficient. This might not be a crisis communications adage, but it should be, especially for nonprofit organizations and socially responsible companies that need to be prepared in the event of the unexpected.

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Is Your Charitable Organization Sexy Enough?

Most people probably would not describe nonprofit organizations as sexy. Instead, it’s easier to think of Hollywood crushes, designer fashions, luxury vehicles and even awe-inspiring renovations as possessing that magnetic pull that captivates our attention.

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What We Learned from Haiti

The Fukushima nuclear disaster. The Sri Lanka tsunami. Hurricane Katrina. The Haiti earthquake. When tragedies of epic proportions strike, hearts are touched, and goodwill is inspired at levels just as epic.

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We collaborate with nonprofit organizations who want to build influence and generate revenue for important social issues. Let’s talk about what that looks like for your organization.