Insights

Steps for organizations to prepare for the worst, from a media relations perspective

When Bad Things Happen to Good Organizations

Bad things can happen to good organizations, just like they can happen to good people. Unintended consequences from deeply rooted issues, as well as unpredictable life events, can strike nonprofit organizations just like they do everyday individuals.

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Event

The Changing Role of the Event Planner

Job Vacancy – Event Planner: Coordinate events, booking entertainers, decorating facilities, ordering flowers, hiring wait staff and sampling menu. Serve as timekeeper and resource planner, managing invitations and assets (projectors, printers, lighting).

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Multicolored pencils

Going Back to School: Signs Your PR or Event Team Needs a Reboot

The Wakeman Agency’s “This Week in Social Change” feature takes a snapshot at high-impact headlines and happenings in the social-change space. We consistently mine the nonprofit and social-change landscape, assessing opportunities to learn from disruption in action, innovation in the works and even eye-opening missteps along the way.

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Social Change

This Week in Social Change

The Wakeman Agency’s “This Week in Social Change” feature takes a snapshot at high-impact headlines and happenings in the social-change space. We consistently mine the nonprofit and social-change landscape, assessing opportunities to learn from disruption in action, innovation in the works and even eye-opening missteps along the way.

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Start

The Importance of Reviewing Your Resolutions during the Year

Many nonprofits started the year on a high note, with a fresh set of organizational resolutions. Usually under the terms “strategic planning” and “annual goal setting,” organizations outlined their aspirations for the year through focused meetings and committed them to ink through detailed documents. But, just as when individual people make New Year’s resolutions, nonprofits and companies alike lose often sight of the objectives they outlined months ago.

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Communication

Maximizing the Moments within Movements

In recent times, much attention has been given to the idea of amplifying a significant social moment into a larger, more sustained movement. Advocates and supporters want to see their priorities morph into something deeper and stronger, even if the odds of it being a fly-by-night fascination run high in our hyper-social, “on-to-the-next-thing” society.

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Disruption

The Cause Donor as Disruptor

There’s a lot a talk about disruption these days. Disruptive technologies that stand to change the way we communicate or do business. Disruptive modes of speaking that broaden our lexicon and challenge our dictionaries of record. Disruptive thinking that stretches our views of the world, our communities and even ourselves.

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Facebook like

Traditional Media, Facebook Win Credibility Contest

There is much more to how viewers and readers perceive and vet branded content than meets the eye. While newfangled digital platforms tend to dominate headlines and preferred practices by many media and PR practitioners, what’s old is new again – or, rather, it has never gone completely out of style in the first place.

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