Public Relations

  • Public Relations
  • Crisis Communications
  • Social Media
  • Influencer Engagement

Public Relations services have been a foundational service offering for The Wakeman Agency, since its inception over 18 years ago. Our understanding of the the holistic PR landscape has evolved over the past two decades, positioning our agency with a deep understanding of the complexities of today's media landscape.

We strategically help organizations tell stories in a way that connects the dots for audiences and propels them to action. The collective expertise of our team is a central part of our success, featuring veteran PR professionals across the progressive movement, public policy, nonprofit/NGO, and related sectors. The team is led by communications expert and The Wakeman Agency CEO, Vanessa Wakeman. Vanessa is a trusted advisor to nonprofit organizations and socially responsible companies globally. Recognized as one of 50 Game Changers of PR by PR News, a Champion of PR by PRWeek and one of 2020’s Most Influential Black Leaders by City & State New York, Vanessa's depth of knowledge and experience provides the foundation for the strategic component of our PR client engagements.

An effective public relations campaign  builds an emotional connection with  stakeholders and prompts them into desired actions. Depending on the client’s goals, we identify the best strategic and tactical approaches to execute upon. We perform research, conduct analysis and mine the landscape of the client’s space with an ear to the ground, an eye toward trend-spotting and a voice that ensures influencers take note. We ask probing questions and in some cases, make recommendations that encourage clients to step outside their comfort zone, to pursue new approaches that have high potential gain.

Raising the visibility of your organization or cause to key audiences helps accelerate progress on important issues. Our team are experts at writing clear and compelling media relations materials that garner response from journalists and editors. We have extensive, longstanding relationships with local, national and international press. We collaborate with established client entities seeking to expand their reach, as well as new players who need to establish and develop key media relationships. Pitching is in our blood - from online and print journalists and editorial writers to broadcast media. We book our clients on TV, radio, podcasts, and webstreams, documentaries, and other outlets. We collaborate on the writing and editing of OpEds, and place them where they will get the greatest strategic exposure. We help subject matter experts build profiles and prepare emerging voices to tell compelling stories in the media. When rapid response to breaking news is needed, we are steps ahead. Our ability to be proactive and reactive to the shifting media landscape is part of our secret sauce that helps us elevate our clients and inspire action from stakeholder audiences. 

For more information about our PR services, please contact Jennifer Lynn at [email protected] or 212-500-5953, x113.

Crisis planning has become part of our daily vernacular. The probability of an organization emerging from a crisis successfully depends on the organization’s ability to communicate with key r audiences effectively. Risk management needs to be part of every communications plan, and that is where many organizations fall short. Our job is to help you identify any areas of exposure and prepare in a specific and strategic way,  what to do in a number of potentially devastating “what if…” situations.

Our goal is to provide clients with the guidance and resources to navigate a crisis in a way that strategically minimizes any damage to the organization’s reputation.

Our crisis PR services engage organizations during times of adversity.

We help navigate the many pressures and considerations encountered with multiple audiences during a crisis. This includes: 

  • Developing messaging strategy and preparing talking points;
  • Creating a short and long-term strategic and tactical plan, based on potential triggers and outcomes;
  • Preparing crisis communications, such as letters, press releases, and announcements;.
  • Providing media coaching for the appropriate spokesperson(s); and
  • Developing an after-action plan.

Our team can function as your sole crisis management partner, or in tandem with your in-house communications department.

Our crisis management services are both proactive and responsive. Over the years, we have provided strategic direction and tactical steps to many organizations, helping them maintain their reputation and minimize any long-term negative impact arising from a crisis. Our team provide step by step guidance, taking into consideration all of the relevant nuances needed in order to achieve the best possible outcomes from a crisis.

While we are a partner during a real-time crisis, we always recommend that organizations have a crisis plan in place in advance. The events of 2020 have emphasized that need in a very clear way. We work with clients on the creation of detailed crisis communications organizational handbooks, for domestic and global audiences. We also orchestrate and execute Crisis Drills

For more information on our Crisis Communications service offering, please contact Jennifer Lynn at [email protected] or 212-500-5953, x113.

As is common knowledge, digital marketing plays an important role in the communications strategy for most organizations. We work with clients to provide social media planning and management services. Our work is usually part of a larger scope designed to strengthen how an organization connects with key stakeholder groups. Social media should be a component of an overall communications strategy, inclusive of public relations efforts, influencer engagement, and digital communications. 

Our social media services include:

  • Development of Editorial calendar and content
  • Providing recommendations for development of a strategy to tie-in your social media to other communications efforts
  • Providing recommendations for positioning on social media channels
  • Content development 

To learn more about the way in which social media marketing fits into our holistic PR services, please reach out to Jennifer Lynn via email at [email protected] or phone at 212-500-5953. x113.

Everyone is aware of the power of influencers to create exponential surges in support for nonprofit organizations and causes. But how do you find and connect with the influencers who will propel your organization to the next level? How do you maximize and sustain their support?

AMPLIFY, a service by The Wakeman Agency, is designed to help nonprofit leaders harness the power of influencer engagement—and deliver passionate, high-profile brand advocates to champion your cause. AMPLIFY is a two-way pipeline to connect influencers and organizations. We work with nonprofits, foundations, and socially responsible companies seeking to expand awareness and impact. 

We provide:

Research and Outreach: We purposefully strategize which level influencer(s) will garner the greatest impact, based on the present and evolving goals of the organization. We outreach to these target influencers, proposing the plan and seeking confirmation of their participation. Then we manage the engagement throughout the execution of the tiered Action Plan

Impact Actions:  Tapping into our current understanding of the issues, we consider the type of actions that will make the greatest impact. This can include curated social media posts, text messaging campaigns, strategic speaking engagements and event appearances, as well as fundraising. 

Truly effective influencer engagement is a gradual process that entails building and maintaining a meaningful, mutually satisfying relationship over time, to create increasing depth to the collaboration.  Our deep expertise with nonprofits and celebrities in the specific context of the social change sector provides us with the tools to build those nuanced relationships, in a unique and powerful way compared to agencies lacking real insider experience in the ecosystem of the social change sector.

Tool Kit:  A core aspect of achieving results via influencer engagement is messaging that is purposeful, strategic, and consistent, that propels audiences towards action. Influencers typically need support around messaging when working with social causes. We create influencer Tool Kits that are a comprehensive introductory resource, with messaging and talking points to ensure that all influencers understand how to best communicate on behalf of the organization they are representing. 

To learn more about how we leverage influencer engagements, please reach out to Jennifer Lynn via email at [email protected] or phone at 212-500-5953, x113.

We collaborate with nonprofit organizations who want to build influence and generate revenue for important social issues. Let’s talk about what that looks like for your organization.