The PR landscape continually evolves. This reality requires a multi-faceted approach to engage audiences in a way that builds the emotional connections that catapult them into action.
Elevating visibility with the right calls to action can increase impact and accelerate progress. This trajectory is always our goal.
Our Narrative Justice Framework
We seek to promote greater collective responsibility in media culture on behalf of those whose stories we are telling. This means:
- Centering accurate and honoring accounts of lived experiences.
- Amplifying the voices of those impacted by structural and historic dynamics incongruous with their aspirations and drive for a better future, with flourishing communities.
- Bravery in messaging and delivery, knowing that uncomfortable truths can only be effectively tackled in contexts of deep belonging.
Increasing COVID-19 Testing and Vaccinations in Black Communities Through Culturally Fluent Messaging
Let’s explore what leveraging the power of narrative justice can look like for your organization.