The Social Change Diaries podcast is dedicated to exploring pivotal aspects of the social change sector, from the perspective of the experts who live and breathe the work of changing our world for the better. The show is hosted by Wakeman Agency CEO, Vanessa Wakeman. Each season is dedicated to a specific theme that is at the forefront of the sector.
The theme for Season 4 is Celebrity and Influencers. As we all know, social media and the interconnectedness of our world, has forever changed the way we relate and communicate. These new tools and methods of engagement are powerful, valuable resources for catalyzing social change. One tweet or mention in an interview by the right person can ignite action on the part of followers and even change the trajectory of a nonprofit organization. Let’s look at how nonprofits can harness and leverage this collective power to address the most pressing social issues of our time.
Another must listen to episode from our Celebrity and Influencers season. For nonprofits looking to elevate their impact through communications and messaging, The Social Change Diaries provides a peek behind the curtain. In this episode, GLAAD’s Chief Communications Officer, Rich Ferraro, shares “aha moments” and first hand experiences, including how GLAAD has evolved with the changing media landscape- partnering with today’s influencers driving change, in a way that allows the org to indirectly mold the news cycle itself.
In this dialogue, VICE Media’s, Paola Ramos, shares unusual insights that elevate our conversations this season about celebrity and influencers. She asserts the true influencers are everyday people. This helps us consider where the opportunity is for nonprofits to create the essential emotional connection with their audience, one by one, in order to propel change. How can organizations tell their stories in a way that highlights how much power there is in the individual? What would that outcome look like?
At the helm of Color Of Change, the largest online racial justice organization in the country, Rashad Robinson’s reach and influence is undeniable. In this episode of the Social Change Diaries, Rashad reveals the core structure that makes Color Of Change so powerful. He talks about leading the successful campaign against credit companies who accepted money from hate groups- an effort that catalyzed everyday citizens into a powerful group of 1.4 million activists- and what celebrity and influence means from his vantage point.
Jacqueline Saturn is the President of Caroline, the Independent Distribution and Label Services arm of Capitol Music Group (CMG).
To understand the true meaning of #FollowBlackWomen, tune into this interview with Higher Heights Co-Founder, Kimberly Peeler-Allen. Kimberly shares the roadmap of how she and her co-founder built a movement that yields power and influence in the political realm. This interview provides a step-by-step guide to help nonprofits engage audiences in creating change. The organization’s ability to amplify the voices of black women offers a powerful example of what is possible for organizations who can create an emotional connection to their audience that catapults them into action.
Vanessa thought it would be fitting to launch the new season on Celebrity and Influence, with Ingrid Newkirk, the President and Founder of People for the Ethical Treatment of Animals (PETA). Long before she working in the social change sector, Vanessa marveled at how influential PETA was and how effective their communications and marketing were. Over the years, PETA’s influence has grown substantially. In this dialogue, Ms. Newkirk sheds light on the ways in which PETA has managed to stay true to its founding principles, while also evolving and becoming increasingly relevant in the midst of a dramatically a changing cultural landscape.