The Social Change Diaries podcast is dedicated to exploring pivotal aspects of the social change sector, from the perspective of the experts who live and breathe the work of changing our world for the better. The show is hosted by Wakeman Agency CEO, Vanessa Wakeman. Each season is dedicated to a specific theme that is at the forefront of the sector.
The theme for Season 4 is Celebrity and Influencers. As we all know, social media and the interconnectedness of our world, has forever changed the way we relate and communicate. These new tools and methods of engagement are powerful, valuable resources for catalyzing social change. One tweet or mention in an interview by the right person can ignite action on the part of followers and even change the trajectory of a nonprofit organization. Let’s look at how nonprofits can harness and leverage this collective power to address the most pressing social issues of our time.
Vanessa thought it would be fitting to launch the new season on Celebrity and Influence, with Ingrid Newkirk, the President and Founder of People for the Ethical Treatment of Animals (PETA). Long before she working in the social change sector, Vanessa marveled at how influential PETA was and how effective their communications and marketing were. Over the years, PETA’s influence has grown substantially. In this dialogue, Ms. Newkirk sheds light on the ways in which PETA has managed to stay true to its founding principles, while also evolving and becoming increasingly relevant in the midst of a dramatically a changing cultural landscape.