At the helm of Color Of Change, the largest online racial justice organization in the country, Rashad Robinson’s reach and influence is undeniable. In this episode of the Social Change Diaries, Rashad reveals the core structure that makes Color Of Change so powerful. He talks about leading the successful campaign against credit companies who accepted money from hate groups- an effort that catalyzed everyday citizens into a powerful group of 1.4 million activists- and what celebrity and influence means from his vantage point.
Another must listen to episode from our Celebrity and Influencers season. For nonprofits looking to elevate their impact through communications and messaging, The Social Change Diaries provides a peek behind the curtain. In this episode, GLAAD’s Chief Communications Officer, Rich Ferraro, shares “aha moments” and first hand experiences, including how GLAAD has evolved with the changing media landscape- partnering with today’s influencers driving change, in a way that allows the org to indirectly mold the news cycle itself.
In this dialogue, VICE Media’s, Paola Ramos, shares unusual insights that elevate our conversations this season about celebrity and influencers. She asserts the true influencers are everyday people. This helps us consider where the opportunity is for nonprofits to create the essential emotional connection with their audience, one by one, in order to propel change. How can organizations tell their stories in a way that highlights how much power there is in the individual? What would that outcome look like?