Narrative Justice, Journey Mapping and Other Strategic Comms Insights

The Wakeman Agency

We have always been focused on the exploration of ideas and insights that can propel our clients in the direction of their goals. These days, we are thinking a lot about the power inherent in language and how it touches so many areas of nonprofit communications. Below are five things every organization should have on their radar now.

Wakeman in the LA Times

The Los Angeles Times covered our recent collaboration with the Institute of PR, focused on the use of DEI language in the communications industry. Addressing the use of language is a core service offering for our agency. As part of our Lexicon Project, we invite organizations into the deep exploration of developing and operationalizing language and narratives that translate to effective and culturally competent communications with key audiences.

New Report by The Wakeman Agency and IPR on DEI language in the PR Industry

The Wakeman Agency and the Institute for Public Relations Center for Diversity, Equity, and Inclusion launched a report on the current state of diversity-related language in the public relations industry, “The Language of Diversity.” The first-of-its-kind report examines how nearly 400 communications professionals perceive the current language of diversity, equity, and inclusion (DEI) being used in their organizations and its impact on workplace ecosystems.