Maximize Nonprofit Galas With Audience Development

Non-profit event planning and fundraising gala

As nonprofit organizations around the country are busy planning fall galas, it feels like a great time to share some insights about audience development. When my agency works with clients to plan events, we encourage them to be strategic in how they think about the various audiences that support a gala.

6 Tips for Gala Planning That Nobody Ever Told You

Non-profit event planning and fundraising gala

We love planning galas. Galas allow us to combine all of our organizational strengths- strategy, creativity and execution- while also giving us an opportunity to stretch and grow, as we try new things. As we wind down the 2017 spring fundraising season, we wanted to share a few things organizations should be thinking about, as … Read more

How Relevant is Your Special Event in Today’s Market?

Engagement strategies matter as much as the charitable affair itself

Charity auctions. Wine tastings. Formal awards dinners. Black tie galas. Feel-good races. Fundraising walks.

Many nonprofit organizations repeat the same roster of events each year, or ask simply, “Which type of fundraising event should we have next?” rather than looking under the surface at more critical factors.

Read more