Another must listen to episode from our Celebrity and Influencers season. For nonprofits looking to elevate their impact through communications and messaging, The Social Change Diaries provides a peek behind the curtain. In this episode, GLAAD’s Chief Communications Officer, Rich Ferraro, shares “aha moments” and first hand experiences, including how GLAAD has evolved with the changing media landscape- partnering with today’s influencers driving change, in a way that allows the org to indirectly mold the news cycle itself.
In this dialogue, VICE Media’s, Paola Ramos, shares unusual insights that elevate our conversations this season about celebrity and influencers. She asserts the true influencers are everyday people. This helps us consider where the opportunity is for nonprofits to create the essential emotional connection with their audience, one by one, in order to propel change. How can organizations tell their stories in a way that highlights how much power there is in the individual? What would that outcome look like?
At the helm of Color Of Change, the largest online racial justice organization in the country, Rashad Robinson’s reach and influence is undeniable. In this episode of the Social Change Diaries, Rashad reveals the core structure that makes Color Of Change so powerful. He talks about leading the successful campaign against credit companies who accepted money from hate groups- an effort that catalyzed everyday citizens into a powerful group of 1.4 million activists- and what celebrity and influence means from his vantage point.
To understand the true meaning of #FollowBlackWomen, tune into this interview with Higher Heights Co-Founder, Kimberly Peeler-Allen. Kimberly shares the roadmap of how she and her co-founder built a movement that yields power and influence in the political realm. This interview provides a step-by-step guide to help nonprofits engage audiences in creating change. The organization’s ability to amplify the voices of black women offers a powerful example of what is possible for organizations who can create an emotional connection to their audience that catapults them into action.
Vanessa thought it would be fitting to launch the new season on Celebrity and Influence, with Ingrid Newkirk, the President and Founder of People for the Ethical Treatment of Animals (PETA). Long before she working in the social change sector, Vanessa marveled at how influential PETA was and how effective their communications and marketing were. Over the years, PETA’s influence has grown substantially. In this dialogue, Ms. Newkirk sheds light on the ways in which PETA has managed to stay true to its founding principles, while also evolving and becoming increasingly relevant in the midst of a dramatically a changing cultural landscape.
Serial Entrepreneur and PR legend, Patrice Tanaka, knows how to achieve the most impactful leadership style possible. In our final episode of our Leadership season, she shares how defining her life purpose and pursuing it with courage not only influenced the evolution of her leadership style, but how it’s essential for all of us in order to become the best leaders possible in our work and lives overall.
We kick off 2019 with a quick sit down with Jeremy Heimans, Co-Founder & CEO of Purpose and author of New Power: How Power Works in Our Hyperconnected World–and How to Make It Work for You. We get his take on new power and it’s potential as a catalyst for social movements. During the conversation, Jeremy cites examples of how new power is being leveraged in the world around us and it’s powerful impact on creating change.
In 2010, The American Bar Association named Janelle Orsi a Legal Rebel, for being an attorney who is remaking the legal profession through the power of innovation. We agree- Janelle is a rebel with a cause, transforming the way we think about leadership in this shifting economy. From participatory leadership to salary transparency, Janelle is leading by example to expand our definition of leadership. In this episode, Janelle shares examples of how her organization’s leadership practices create opportunities for every level of staff to be engaged in contributing to the organization.
With the urgency and focus of a woman on a mission to save the planet, Elizabeth Yeampierre leads UPROSE with a fierce commitment to a “leaderful” leadership model, that distributes power to all. With an emphasis on intergenerational and intersectional leadership, Elizabeth has rewritten the rules of power and placed it in the hands of the most marginalized groups. In this interview, Elizabeth talks about her experiences as a leader and how her organization is shaping conversations and actions in the climate justice fight.