Book Review of Measuring the Networked Nonprofit: Using Data to Change the World

Book Review of Measuring the Networked Nonprofit: Using Data to Change the World By Monica Clarke The idea of measuring may scare you. However, without measurement our cakes may not rise, our cars may run out of gas, and organizations could fail. While our cakes have recipes and our cars have manuals, your organization may … Read more

Do Celebrity Endorsements Matter for Nonprofits?

Many major nonprofits prominently feature celebrities in their TV commercials and other promotional materials. You might feel that this is simply standard practice in the industry, but the question remains – do these celebrity endorsements really even matter? Nonprofit Endorsements In some cases, yes, celebrity endorsements do matter. They can help raise awareness of your … Read more

Want Your Not-for-Profit Noticed by More Than 3 Million People? Selecting Markets for your National Campaign

By Katherine Turiano The current population of the United States is 307,006,550 according to an all-knowing source (Google). Wouldn’t it benefit your non-profit to get their attention? The ability to execute a campaign and appeal to multiple markets builds awareness and creates a ripple effect that can create buzz about your organization across the nation. … Read more