Book Review of Measuring the Networked Nonprofit: Using Data to Change the World By Monica Clarke The idea of measuring may scare you. However, without measurement our cakes may not rise, our cars may run out of gas, and organizations could fail. While our cakes have recipes and our cars have manuals, your organization may … Read moreBook Review of Measuring the Networked Nonprofit: Using Data to Change the World
Many major nonprofits prominently feature celebrities in their TV commercials and other promotional materials. You might feel that this is simply standard practice in the industry, but the question remains – do these celebrity endorsements really even matter? Nonprofit Endorsements In some cases, yes, celebrity endorsements do matter. They can help raise awareness of your … Read moreDo Celebrity Endorsements Matter for Nonprofits?
By Katherine Turiano The current population of the United States is 307,006,550 according to an all-knowing source (Google). Wouldn’t it benefit your non-profit to get their attention? The ability to execute a campaign and appeal to multiple markets builds awareness and creates a ripple effect that can create buzz about your organization across the nation. … Read moreWant Your Not-for-Profit Noticed by More Than 3 Million People? Selecting Markets for your National Campaign
By Katie Cray New nonprofits seem to pop up left and right as everyone wants to be the champion of their own cause. Some nonprofits tend to stand out amongst the rest of the rookies as groups to keep note of. Here are a few to pay attention to in 2012: Child’s Play– In 2011, … Read moreNew Nonprofits – Up and Coming Charities to Pay Attention to in 2012
By Vanessa Wakeman I love a gala just as much as the next girl and possibly more. My agency has had the good fortune to serve as event planners for fundraising galas of many shapes and sizes and we have loved every minute of it. But in a city with so many deserving charities and … Read moreGala Fatigue