How To Measure PR Efforts

Quality PR professionals must stay on top of the results their efforts produce. After all, without knowing the return on their investment, how will they know what strategies and techniques should be adjusted and which are working? This principle has always applied in some form to PR reps; the means by which they measure their … Read more

How Technology Changed the PR and Marketing Industry

The advertising, marketing and PR industries have played a role of some sort in commerce for virtually the entirety of human history. However, they have certainly evolved substantially over time. Each has been impacted by technology and new forms of media, opening up new niches and new ways to reach markets. The internet was the … Read more

The Relationship between Public Relations and CSR

Corporate social responsibility, or CSR, is a commonly discussed topic among consumers who wanted to know how the nonprofits they support use their donations and the businesses at which they shop use their profits. However, this rise in interest in CSR certainly does not mean that everyone understands it or interprets it the same way. … Read more

Why Your Company Should Consider Implementing a CSR Plan in 2013

Today’s consumers, in many cases, are becoming increasingly aware of and passionate about social issues and how they impact the world around them. Many people seem now to feel that the needs of current and future generations require the development of standards to protect a wide variety of social values. For this reason, many businesses … Read more

Three Examples of CSR Done Right by Medium-sized Companies

Implementing corporate social responsibility (CSR) plans is an increasingly common trend among companies of all types today. Many companies even notice an increase in their bottom line to accompany the ethical advantages of CSR. Businesses such as Solberg Manufacturing, Honest Tea and Recreational Equipment Inc. provide perfect examples of how companies can strive to continually … Read more

3 PR Considerations for 2013

PR is a significant and continuing concern for nonprofits, businesses and similar institutions, no matter what their size. This fact has not changed over time. However, certain specific issues in public relations are certainly taking center stage in 2013. Taking the time to think through these issues and how they affect your organization can help … Read more

Why Our PR Intern’s Goals Have Changed

By Tara Fee What is my ideal job in public relations? Well to be honest, I am really not sure. My ideas have jumped all over the place. First, I dreamed of being a fashion publicist. I mean come on – I was young and had a passion for fashion. It seemed like it would … Read more

All About the Cause

By Shianne Chatarjee Having graduated in May and knowing that I wouldn’t be starting my new position and career until September, I was hoping to find something I could do throughout the summer that was flexible but would still allow me to grow professionally. I was lucky enough to find a position with The Wakeman … Read more