Honing Your PR Strategy: Local, Regional and National News Outlets

By Jessica Epperly Pitching a story to media is not always as straightforward as it might seem. There is a lot to consider before picking up the phone to a journalist. The biggest know-how in public relations is knowing who to pitch and when. Media outlets are typically categorized by their scope: local, regional, national … Read more

Improving Your PR Strategy through the use of PR Statistics

By Jessica Epperly Statistics is the study of the collection, organization, analysis, and interpretation of data. Statistics appears in almost all areas of science, technology, research and wherever data is obtained for the purpose of finding information. Statistics has been described as the science of making conclusions in the presence of uncertainty. Statistics are gathered … Read more

Simple Ways for Nonprofits to Raise Awareness

Nonprofit PR and marketing is important since many nonprofits are struggling to make their names known and get the media attention they deserve. Not only do they need to raise awareness of their work in order to raise funds, but it’s just as crucial to actually get their message out there about the problem they … Read more

What Politicians can Teach You About PR

By Vanessa Wakeman Confession: my interest in politics has grown 10-fold since I became involved in the public relations field. I’m fascinated by the messaging, the crisis management and the gaffes that are played out on a national stage as candidates jockey for their position. In fact, during media coaching sessions with clients, I often … Read more

What Makes a PR Campaign Successful? Tips for Creating a Winning PR Campaign

By Jessica Epperly With any goal, it is important to know the steps that must be taken to achieve that goal. At the start of a PR campaign, most organizations have an idea of what they want to achieve. The most common objectives are greater exposure and increased awareness and implementing a roadmap to help … Read more

Transparency in Public Relations

By Jessica Epperly In the age of social media, so many organizations are showing more of themselves than ever before. Whether tweeting about the status of a new product launch or asking for customer feedback via Facebook, the increase of an organization’s interaction with its audience has demonstrated the value and the need for transparency. … Read more