Holiday PR – Good Ways to Tie Your Efforts Together

For most, the holidays are a great time of year, both personally and with media. Using current events or holidays to tie-in a story can often be successful if done properly. The trick, however, is to know what will work with media and what will not. Even though the holidays can sometimes offer an obvious … Read moreHoliday PR – Good Ways to Tie Your Efforts Together

Honing Your PR Strategy: Local, Regional and National News Outlets

By Jessica Epperly Pitching a story to media is not always as straightforward as it might seem. There is a lot to consider before picking up the phone to a journalist. The biggest know-how in public relations is knowing who to pitch and when. Media outlets are typically categorized by their scope: local, regional, national … Read moreHoning Your PR Strategy: Local, Regional and National News Outlets

Improving Your PR Strategy through the use of PR Statistics

By Jessica Epperly Statistics is the study of the collection, organization, analysis, and interpretation of data. Statistics appears in almost all areas of science, technology, research and wherever data is obtained for the purpose of finding information. Statistics has been described as the science of making conclusions in the presence of uncertainty. Statistics are gathered … Read moreImproving Your PR Strategy through the use of PR Statistics

Public Relations Campaigns and Good Client Relationships

By Mason Burnham The old adage that it is easier to build your business with existing customers than to find new ones holds true in public relations as well. Winning a new client or account is always exciting, but to be successful you need to provide superior customer service to clients. The first step is … Read morePublic Relations Campaigns and Good Client Relationships

Simple Ways for Nonprofits to Raise Awareness

Nonprofit PR and marketing is important since many nonprofits are struggling to make their names known and get the media attention they deserve. Not only do they need to raise awareness of their work in order to raise funds, but it’s just as crucial to actually get their message out there about the problem they … Read moreSimple Ways for Nonprofits to Raise Awareness

What Politicians can Teach You About PR

By Vanessa Wakeman Confession: my interest in politics has grown 10-fold since I became involved in the public relations field. I’m fascinated by the messaging, the crisis management and the gaffes that are played out on a national stage as candidates jockey for their position. In fact, during media coaching sessions with clients, I often … Read moreWhat Politicians can Teach You About PR

Get Media Attention – Effective Tips for Story Riding

One of the most proactive things an organization can do to get media attention is known as story riding. Story riding is simply taking a current story in the media and “spinning it” to make it relevant to you. The key to successful story riding is to know how to make the connection between you … Read moreGet Media Attention – Effective Tips for Story Riding

What Makes a PR Campaign Successful? Tips for Creating a Winning PR Campaign

By Jessica Epperly With any goal, it is important to know the steps that must be taken to achieve that goal. At the start of a PR campaign, most organizations have an idea of what they want to achieve. The most common objectives are greater exposure and increased awareness and implementing a roadmap to help … Read moreWhat Makes a PR Campaign Successful? Tips for Creating a Winning PR Campaign

10 Tips To Prepare Your Annual PR Campaign

By Jessica Epperly  Has your message changed from last year? Make a short list of message points, both old and new, that you want to hone in on with media and the public. What’s the new story? What are the issues and topics close to your organization that you can address anew? Have you launched … Read more10 Tips To Prepare Your Annual PR Campaign

Transparency in Public Relations

By Jessica Epperly In the age of social media, so many organizations are showing more of themselves than ever before. Whether tweeting about the status of a new product launch or asking for customer feedback via Facebook, the increase of an organization’s interaction with its audience has demonstrated the value and the need for transparency. … Read moreTransparency in Public Relations