Founder and CEO of The Wakeman Agency, Vanessa Wakeman, has been named to Provoke Media’s Innovator 25 of 2021. Innovation and disruption have been at the core of our work at the agency for almost two decades. Acknowledgment of Vanessa on this list reflects her ever-evolving vision for the practice of public relations and how it can help to accelerate progress on important social issues.
At no point in recent history has civil rights been so loudly at the forefront of everyday life, in multiple ways. The tidal wave of shared trauma ushered in by the Covid-19 pandemic and the recent slew of racially motivated murders presents glaring questions and implications around civil rights and how this moment can be a springboard for true systemic change. As an expert in policies, laws and all facets of civil rights, Ms. Lieberman discusses the implications of this time period, how it relates to other historical moments in civil rights and the myriad of nuances that comprise this complex, but powerful moment in human history.
In this episode, Global Press Founder, Cristi Hegranes, shines a powerful light on solutions to institutional, ingrained problems that underly today’s news media. She outlines key differences between action driven reporting and its more informative, impactful alternative: consequence driven reporting. Learn why trained local journalists, equipped to provide precise narratives that accurately inform listeners, represent a pathway to truly educating people in a non biased way, about important global issues.
How nonprofits can successfully and efficiently secure corporate giving is a more important issue than ever before. This conversation with Becky Ferguson, VP of Global Philanthropy for pioneering powerhouse, Salesforce, provides key insights and concrete information for nonprofits to consider when strategizing, securing and sustaining corporate partnerships.
We kick off our 5th season with Rohit Talwar, the CEO of Fast Future, a UK based research and insights business that specializes in the fields of futures and foresight. In this dialogue, Rohit and Vanessa discuss the implications of the groundbreaking events that have occurred in the first half of 2020.
At the helm of Color Of Change, the largest online racial justice organization in the country, Rashad Robinson’s reach and influence is undeniable. In this episode of the Social Change Diaries, Rashad reveals the core structure that makes Color Of Change so powerful. He talks about leading the successful campaign against credit companies who accepted money from hate groups- an effort that catalyzed everyday citizens into a powerful group of 1.4 million activists- and what celebrity and influence means from his vantage point.
The Wakeman Agency was named a 2019 Mercury Award winner by the Greater Connecticut Chapter of the Public Relations Society of America (PRSA) in the media relations category. This was the third Mercury Award win for The Wakeman Agency in recognition of impactful campaigns we’ve created for great causes!
Another must listen to episode from our Celebrity and Influencers season. For nonprofits looking to elevate their impact through communications and messaging, The Social Change Diaries provides a peek behind the curtain. In this episode, GLAAD’s Chief Communications Officer, Rich Ferraro, shares “aha moments” and first hand experiences, including how GLAAD has evolved with the changing media landscape- partnering with today’s influencers driving change, in a way that allows the org to indirectly mold the news cycle itself.
In this dialogue, VICE Media’s, Paola Ramos, shares unusual insights that elevate our conversations this season about celebrity and influencers. She asserts the true influencers are everyday people. This helps us consider where the opportunity is for nonprofits to create the essential emotional connection with their audience, one by one, in order to propel change. How can organizations tell their stories in a way that highlights how much power there is in the individual? What would that outcome look like?
The Wakeman Agency is excited to announce a new engagement with Generation, a global nonprofit that is addressing the employment gap and making entry-level employment accessible to disconnected youth. Generation recently received a grant from The Rockefeller Foundation for an impact hiring initiative and retained The Wakeman Agency for a national Awareness campaign.