Going Back to School: Signs Your PR or Event Team Needs a Reboot

The Wakeman Agency’s “This Week in Social Change” feature takes a snapshot at high-impact headlines and happenings in the social-change space. We consistently mine the nonprofit and social-change landscape, assessing opportunities to learn from disruption in action, innovation in the works and even eye-opening missteps along the way.

Staying Instagram Relevant

Maintaining Instagram for nonprofits

Ways to optimize your presence and maximize your impact on this ultra-visual social platform

So you’ve launched an Instagram account, and your organization has announced it to the world. Your key stakeholders have been informed, and you have shared the good news about your expanded online presence to friends, followers and fans on your other social media channels. But what now?

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How To Measure PR Efforts

Quality PR professionals must stay on top of the results their efforts produce. After all, without knowing the return on their investment, how will they know what strategies and techniques should be adjusted and which are working? This principle has always applied in some form to PR reps; the means by which they measure their … Read more How To Measure PR Efforts

How Nonprofits can Incorporate Visuals into their Social Media

When they were originally created, most social media sites simply served as a means for college friends to talk to one another. Today, however, they have become a world-wide platform for communication among people and organizations of all types. Companies now routinely use all different social media sites, including Twitter, Pinterest, Facebook, YouTube and Google … Read more How Nonprofits can Incorporate Visuals into their Social Media

Integrating Social Media into Events

Everything is finally set up and ready to go. You have the location reserved, the entertainment has been secured and the only thing left to do is to get the word out. But how can you advertise your event to reach the widest possible audience without blowing your budget? The answer is social media. Whether … Read more Integrating Social Media into Events

How PR Can Help Your Internet Marketing Strategies

By Monica Clarke Internet Marketing and PR are not always seen as going hand in hand but they could not be more connected. Public Relations is very literal and with Web 2.0 being so very user-generated, it makes perfect sense that the two would go together. Here are a few pointers on how PR can … Read more How PR Can Help Your Internet Marketing Strategies

Social Media: Connect and Be Known

By Jessica Epperly Increasing exposure for your organization does not have to require a laborious or financially daunting initiative. In fact, more and more organizations are realizing the power of inexpensive social media, and even in favor of more traditional methods of marketing and PR. Creating a Facebook or Twitter page is easy enough, but … Read more Social Media: Connect and Be Known

Top Mobile Apps for Business

By Monica Clarke No matter what you use as a smart phone — iPhone, iPad, Android phone or tablet, or a Blackberry — you have a sea of applications available to you to make your life easier and your work seamless. I’m not talking about the “create your own mustache app” or the “what will … Read more Top Mobile Apps for Business

Social Media Week

By Katie Cray Social Media Week took over many foremost corporate headquarters and top minds of New York City for five days in February, and it was quite the take-over. Dozens of other major cities took part in the fourth annual global event that celebrated and analyzed the role of social media’s impact on change. … Read more Social Media Week