The Wakeman Agency’s dynamic, professional trainers help seasoned spokespeople fine-tune their skills, as well as providing “101” skills training to up-and-coming public speakers and community members who are working with organizations and causes. We provide tactical approaches for media interviews, from talking points and storytelling suggestions to how-tos for presenting on-camera, on the radio, or over a Zoom interview.
Training is conducted 1-1 and via groups, for small or large teams. The intent of the training sessions can be focused on a medium and a message, or other specific needs and are always designed to best fit the clients’ needs.
If you are interested in media training or related professional services, please email [email protected] or call 212-500-5953, x113, to learn more.
She Roars is the first thought leadership training program designed for women in the nonprofit sector. Created by communications expert and The Wakeman Agency, CEO, Vanessa Wakeman, the curriculum was developed specifically with the goals of the nonprofit leader in mind: fundraising, capacity building, and stakeholder engagement.
During our work with nonprofit leaders for almost two decades, we have found that the thought leadership journey for women is different, as women experience a unique set of external and internal challenges. She Roars helps to address these challenges and gets women started on their thought leadership journey.
The program is offered as 1:1 coaching, group or self-directed training. To learn more detailed information about this pivotal and crucial program, visit She Roars.
City by City, Block by Block, We're Reclaiming the Narrative
You are one step closer to strengthening your voice for your community.
During this time of intersecting crises and the pandemic, it can be hard not to fall into feelings of powerlessness. The racial reckoning of 2020 ushered in by the tidal wave of outrage and despair following the murders of Ahmaud Arbery, Breonna Taylor, and George Floyd, underscores the need for impacted families and communities to take charge of our narratives. Coverage of the coronavirus has been mired in anti-Asian propaganda. Black and brown immigrants and indigenous water protectors have been portrayed as criminals to justify their oppression. But none of this is new, is it?
The media has played a pivotal role in the dehumanization of Black and brown people for generations. Structural racism and white supremacy permeate mainstream media. What strategies can we hope to employ to preserve the integrity of our stories? Who will tell the stories of people struggling with joblessness, threatened with evictions, in majority Black and Brown neighborhoods? Who will speak for the students without access to technology or quality education, longstanding conditions made crystal-clear during the pressures of the Covid lockdowns?
We can remember our voices and lift them together in solidarity.
We are calling for narrative justice in our communities NOW.
You do not just have to watch and wait. There is something you can do. You can be prepared to control your own narrative, so if the unthinkable happens to you, or someone you love, you are ready.
In this free, 90-minute online training for Black and brown people over the age of 18, The Narrative Justice Project will help you learn how to:
- Gain and retain media attention for your issue.
- Identify the key messages and facts to include in your communications.
- Stick to your talking points and get your message across during an interview.
You deserve to have your voice heard.
Schedule a training today. During the pandemic, Narrative Justice training is offered remotely via Zoom. We are currently offering training upon request to interested parties, twice per month. Training will be offered to a minimum of eight participants per session. If you would like to schedule a training for a group of eight or more people, please email [email protected]
To be added to the mailing list to receive updates about the Narrative Justice Project sign up here.
The Narrative Justice Project (NJP) is a tactical response to structural racism in popular media representation and landscape. Our stories should be told by us. NJP collaborates with local people to reclaim the narrative, block by block. Through this community-based, storytelling initiative POC will be empowered to represent themselves in the fullness of their humanity and experience. This project is offered by The Wakeman Agency, a public relations and social change agency, and is supported by The Consortium on Trust in Media and Technology at the University of Florida’s College of Communications and Journalism.
Through crisis drills and simulations, we help organizations anticipate challenges that may arise during an emergency and train teams on how to tactically respond. We’ve been called upon to help clients manage crises dealing with human resources issues, financial matters, legal claims, and a host of other potentially devastating challenges.
In a crisis simulation, we have one goal: to prepare an organization to appropriately react and respond to a potentially damaging situation. Hindsight is the least valuable trait to have in a crisis, yet the one that people often rely on, to try to make sense of what has happened and what actions they should have taken.
A crisis simulation stress tests your organization’s resources in a real-life scenario, based on the greatest area(s) of risk. While you can’t predict when an emergency will hit, or what specific situation will turn into a crisis, you can plan and prepare for those areas that have the greatest vulnerability.
Our crisis drills offer:
- Customized simulations geared specifically to an organization's needs.
- An experienced facilitator team, to observe drill participants' activities.
- Post-mortem, to review key findings from the simulation and provide written recommendations for areas of improvement.
During the simulation, we take teams through a series of scenarios to see how key players in the organization manage the most important issues. It also reveals any areas of exposure in the organization's internal process, as they relate to information and workflow for handling emergency situations. Some of the crisis simulations are detailed productions with actors, while others are more simple, yet equally effective, workshops designed to provide teams the experience of a crisis.
Some of the most common challenges we identify are:
- Ineffective messaging.
- Lack of communication, internally and externally.
- Inability to plan beyond the issue in the moment.
- Lack of ownership of tasks related to mitigating risk.
- Lack of awareness of areas of exposure.
Our deep expertise as a communications agency uniquely positions us to focus on those areas that are of greatest threat to nonprofits and socially responsible companies. Our simulations increase your organization’s confidence that you can manage a threat and helps everyone involved to better understand and prepare for their role in the process.
Our team will:
- Develop a crisis scenario, based on information gathered from your organization.
- Present and facilitate the simulation, and the appropriate triggers.
- Provide instructions and applicable documentation for participants.
- Provide real-time challenges and tasks, based on responses during the exercises.
- Provide feedback and recommendations post-event, for internal planning.
- Provide strategy and counsel, for the development of a PR crisis plan.
The small investment of time and money involved in doing a crisis simulation allows organizations to rethink crisis planning, and gain a greater understanding of how to best prepare and leverage their resources.
For more information on our Crisis Simulations and our overall crisis communications service offering, please contact Jennifer Lynn at [email protected] or 212-500-5953, x113.
We collaborate with nonprofit organizations who want to build influence and generate revenue for important social issues. Let’s talk about what that looks like for your organization.