Research & Data Analytics

In today’s social climate, some communications challenges are too opaque for organizations to immediately identify the specific tactic required. This is when communications research can be highly useful. It can take the form of:

• Narrative analysis of the major discourses being wielded to break down equitable progress.
• Lexical research to identify or innovate key terms to advance collaboration in your sector or garner support for your organization’s work among conflicting parties or ambiguous audience insights.
• Commissioned reports on specific strategic topics.
• Audience research to support targeted communications.
• Message testing in order to assess strength and adjust for impact.

Each of our research scopes is custom-designed in order to apply the specific methods that are best suited to answer the questions at hand. This can include narrative analysis, independent survey research, A/B and dial testing, or methods such as focus groups, interviews, and historical, social, and political analysis.