Insights

Social Change Diaries

PETA Founder, Ingrid Newkirk, Explains Their Unprecedented Rise to Power and Influence

Vanessa thought it would be fitting to launch the new season on Celebrity and Influence, with Ingrid Newkirk, the President and Founder of People for the Ethical Treatment of Animals (PETA). Long before she working in the social change sector, Vanessa marveled at how influential PETA was and how effective their communications and marketing were. Over the years, PETA’s influence has grown substantially. In this dialogue, Ms. Newkirk sheds light on the ways in which PETA has managed to stay true to its founding principles, while also evolving and becoming increasingly relevant in the midst of a dramatically a changing cultural landscape.

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Non-profit event planning and fundraising gala

6 Tips for Gala Planning That Nobody Ever Told You

We love planning galas. Galas allow us to combine all of our organizational strengths- strategy, creativity and execution- while also giving us an opportunity to stretch and grow, as we try new things. As we wind down the 2017 spring fundraising season, we wanted to share a few things organizations

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The Wakeman Agency Celebrates Black History Month

The Wakeman Agency is proud to celebrate black history in February and all year round. In honor of Black History Month, we are highlighting black artists who have used art for social change. Throughout history, musicians, painters, filmmakers, poets and other creatives have used their respective medium to bring attention to social issues and inspire us to imagine a better tomorrow. Visit our Instagram feed to see profiles. @wakemanagency

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50 Game-Changers of PR for 2017

PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years. Here, we look at game-changer Vanessa Wakeman. Check out the complete list of the 50 Game-Changers of PR for 2017.

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Are You In Service to Your Greatness?

This question was the tipping point for my thought leadership. It was not until I answered that question, that I was able to get clear about my how I wanted to show up in the world. You see, I have always been an expert at being in service to others. I’m guessing as someone that chose to be in the nonprofit sector, an industry built on being in service to others, you, too, are great at it.

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Why You Really Want to Be a Thought Leader Now

If you’ve been reading my emails over the past couple of months, then you know how strongly I feel about helping to develop more women thought leaders in the nonprofit sector. But, the question I probably haven’t answered yet is why you really need to be a thought leader now. So here are 5 very simple yet persuasive reasons why you do, even if you don’t know it yet.

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Me and My Roommate, Resistance

In August, I made my way to France for a writing residency, to work on my book about my favorite topic: thought leadership for women. I was so excited to be there, away from work, away from my day-to-day distractions. I just wanted to write. This book is the next step in my thought leadership journey but more importantly, it’s the resource that I want women to have.

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We collaborate with nonprofit organizations who want to build influence and generate revenue for important social issues. Let’s talk about what that looks like for your organization.