Insights
Language of Diversity Honored as Best DEI Communications Research by Diversity Action Alliance
The Diversity Action Alliance (DAA) is a coalition of public relations and communications organizations and leaders joining forces to accelerate progress in the achievement of meaningful and tangible results in diversity, equity and inclusion across the public relations profession. Last week we were honored at the 2022 Diversity Action Alliance
What is the one thing every nonprofit needs now?
The past two years have highlighted the relevance and value of communications across every sector, with comms leaders playing a pivotal role in connecting with internal and external audiences, against the backdrop of a world of uncertainty due to rapidly changing global events. However, the approach to comms that drives action is one that takes a strategic approach that goes beyond traditional media relations efforts focused on “awareness” and just getting an organization’s “name in lights.” Having a communications agency or internal team available to take the big picture ideas and concepts and translate them into stories and narratives that resonate with various audiences is an imperative.
What are five things every nonprofit should have on their radar now?
We have always been focused on the exploration of ideas and insights that can propel our clients in the direction of their goals. These days, we are thinking a lot about the power inherent in language and how it touches so many areas of nonprofit communications. Below are five things every organization should have on their radar now.
Language of Diversity Webinar
Please join our very own Vanessa Wakeman as she chats with Tina McCorkindale, President of the Institute for Public Relations, concerning the groundbreaking, jointly released report entitled “Language of Diversity.” The online chat will occur on Thursday, December 9, 2021, at 1 pm Eastern Time. The first-of-its-kind report examines how
New Clients Announcement
We always strive to work with clients seeking to provide the most innovative solutions to today’s most pressing issues. For that reason, we are excited to add Echoing Green, Interledger Foundation, Scratch Foundation and Choose Healthy Life to our client roster.
Wakeman in the LA Times
The Los Angeles Times covered our recent collaboration with the Institute of PR, focused on the use of DEI language in the communications industry. Addressing the use of language is a core service offering for our agency. As part of our Lexicon Project, we invite organizations into the deep exploration of developing and operationalizing language and narratives that translate to effective and culturally competent communications with key audiences.
New Report by The Wakeman Agency and IPR on DEI language in the PR Industry
The Wakeman Agency and the Institute for Public Relations Center for Diversity, Equity, and Inclusion launched a report on the current state of diversity-related language in the public relations industry, “The Language of Diversity.” The first-of-its-kind report examines how nearly 400 communications professionals perceive the current language of diversity, equity, and inclusion (DEI) being used in their organizations and its impact on workplace ecosystems.
Vanessa Wakeman recognized as PR Innovator by PRovoke Media
Founder and CEO of The Wakeman Agency, Vanessa Wakeman, has been named to Provoke Media’s Innovator 25 of 2021. Innovation and disruption have been at the core of our work at the agency for almost two decades. Acknowledgment of Vanessa on this list reflects her ever-evolving vision for the practice of public relations and how it can help to accelerate progress on important social issues.
Vanessa Wakeman named to City & State New York’s 2020 “The Power of Diversity: Black 100” list
We are thrilled that our CEO and fearless leader, Vanessa Wakeman, was recognized on City & State’s 2020 “The Power of Diversity: Black 100” list, highlighting influential Black leaders in New York. An exciting honor and a sign of things to come!
NYCLU Executive Director, Donna Lieberman, on Civil Liberties and Our New Normal
At no point in recent history has civil rights been so loudly at the forefront of everyday life, in multiple ways. The tidal wave of shared trauma ushered in by the Covid-19 pandemic and the recent slew of racially motivated murders presents glaring questions and implications around civil rights and how this moment can be a springboard for true systemic change. As an expert in policies, laws and all facets of civil rights, Ms. Lieberman discusses the implications of this time period, how it relates to other historical moments in civil rights and the myriad of nuances that comprise this complex, but powerful moment in human history.
We collaborate with nonprofit organizations and socially responsible companies that want to build influence and generate revenue for important social issues. Let’s talk about what that looks like for your organization.