Crisis & Reputation
Crisis has become part of our daily vernacular. The probability of an organization emerging from a crisis successfully depends on the organization’s ability to communicate with key audiences effectively.
We help organizations to identify areas of exposure, strategically prepare a methodical approach to potentially devastating “what if…” situations, and manage unfolding scenarios.
Crisis and Reputation Management
By providing clients with the guidance and resources to navigate a new or ongoing crisis in a way that strategically minimizes damage to reputation, our support can alleviate pressure and complexity when communicating to multiple audiences.
This can include:
- Real-time strategic advisory for crisis management to navigate sudden or active crises.
- Developing a messaging strategy and preparing talking points.
- Creating a short and long-term strategic and tactical plan, based on potential triggers and outcomes.
- Preparing crisis communications, such as letters, press releases, and announcements.
- Providing media coaching for the appropriate spokesperson(s).
- Developing an after-action plan, including the possibility of an ongoing retainer for crisis support, if needed.
Through Crisis Drills, we help organizations anticipate challenges that may arise during an emergency, and we train teams how to respond tactically. Crisis drills include facilitated simulations built specifically around your organization’s identity and work, with real-time triggers, feedback, and strategic guidance, for maximum preparation.
For crisis and reputation support, our team can function as your sole crisis management partner, or in tandem with your in-house communications department.
Mitigating Risk
Risk Registers identify and assess key areas of risk confronting an organization. Through in-depth analysis, we provide recommendations to address those vulnerabilities in the form of a crisis playbook and/or tailored messaging. The register serves as a centralized roadmap that helps teams prepare for and respond to crises more effectively.
Risk Registers can include a wide range of phenomena, including:
- Assessment of ongoing organizational narratives and potential weak spots that are highlighted due to contemporary cultural and sociopolitical events.
- Alignment or misalignment of language with key audiences, or potential for lexical risk, based on foresight of impending social shifts.
- Review of historic organizational engagement or dynamics that risk reemergence, as contemporary events and front-page news stories unfold.
- Weighing of respective audience perceptions in relation to friendly competitor organizations or reputational threats to the organization.
A Risk Register for Crisis Prevention
Contact us to learn more about our crisis communications support services.