White Paper: Identity and Culture in Nonprofit Communications

Increasingly, today effective communications are using identity and culture to reach more audience members. The right has capitalized on this form of connection with prospective audiences, scapegoating people who are not like us, and fear based on an invented threat to our way of life. We are collectively witnessing the terrible effectiveness of these types of communications. In this white paper, we show why and how the nonprofit sector can actually use this same dynamic to garner support for the protection of communities, increased equity and solutions to long-term injustices. Culture and identity are at the heart of this moment. Read on to learn the steps for how to use this powerful combination to your advantage for systems change.