Crisis & Reputation
Crisis has become part of our daily vernacular. The probability of an organization emerging from a crisis successfully depends on the organization’s ability to communicate with key audiences effectively.
We help organizations to identify areas of exposure and to strategically prepare a methodical approach to potentially devastating “what if…” situations.
By providing clients with the guidance and resources to navigate a crisis in a way that strategically minimizes damage to reputation, we help navigate the many pressures and considerations encountered during a crisis when speaking to multiple audiences. This can include:
- Real-time strategic advisory for crisis management to navigate sudden or active crises.
- Developing a messaging strategy and preparing talking points.
- Creating a short and long-term strategic and tactical plan, based on potential triggers and outcomes.
- Preparing crisis communications, such as letters, press releases, and announcements.
- Providing media coaching for the appropriate spokesperson(s).
- Developing an after-action plan, including the possibility of an ongoing retainer for crisis support, if needed.
Our team can function as your sole crisis management partner, or in tandem with your in-house communications department.
Risk Registers
The Risk Register enables us to identify, assess, and map out the key areas of risk confronting an organization. Along with in-depth analysis tailored to the specific organization, we provide recommendations to address those vulnerabilities in the form of a crisis playbook and/or tailored messaging. The register serves as a centralized roadmap that helps teams prepare for, respond to, and manage crises more effectively.
Our thorough review of risk components can include a wide range of phenomena, including:
- Assessment of ongoing organizational narratives and potential weak spots that are highlighted due to contemporary cultural and sociopolitical events.
- Alignment or misalignment of language with key audiences, or potential for lexical risk, based on foresight of impending social shifts.
- Review of historic organizational engagement or dynamics that risk reemergence, as contemporary events and front-page news stories unfold.
- Weighing of respective audience perceptions in relation to friendly competitor organizations or reputational threats to the organization.
Using our unique approach, we combine narrative analysis, foresight, and deep contextual research to identify the key risks on the horizon for your organization and ensure you are proactively prepared to address them head-on.
We Support Crisis Communications Through:
- Crisis Management
- Reputation Management
- Crisis Planning
A Risk Register for Crisis Prevention
Contact us to learn more about our crisis communications support services.