Brand Journalism & Nonprofit Newsroom

With information overload and increasing misinformation and disinformation, your organizational communications may not break through. We work with nonprofits to advance their ability to share the stories that will help their cause. This can take the form of brand journalism, a strategic approach to storytelling that blends journalistic techniques with brand messaging. This tactic can offer a continual focus on producing authentic, informative, and compelling nonprofit narratives. Through the creation of stories, reports, resources, and other useful content for your audiences, your organization can contribute to building a media and narrative environment that inherently contributes to building forward momentum and visibility for your mission.

The Nonprofit Newsroom Model can take the form of brand journalism, a strategic approach to storytelling that blends journalistic techniques with brand messaging. This tactic can offer a continual focus on producing authentic, informative, and compelling nonprofit narratives. Through the creation of stories, reports, resources, and other useful content for your audiences, your organization can contribute to building a media and narrative environment that inherently contributes to building forward momentum and visibility for your mission.

For nonprofits seeking a more structured brand journalism approach, we facilitate the adoption of the Nonprofit Newsroom Model. This enables your organization to produce credible, fact-based, and engaging content. For example, feature articles, human-interest stories, video documentaries, storytelling, data-driven insights, and infographics, among other options. This means less reliance on external media professionals and the ability to tackle the widespread levels of distrust among audiences caused by the spread of mis- and disinformation. With a nonprofit newsroom, your organization does not need to depend on outlets to advance its agenda and can directly drive trustworthy narratives aligned with its work.

The Nonprofit Newsroom Model combines the storytelling rigor of journalism with the strategic focus of mission-driven communications. The Newsroom Model can be combined with traditional PR efforts, such as the pursuit of earned media, or can be implemented on its own.