She Roars

What is She Roars?

She Roars is the first thought leadership training program designed for women in the nonprofit sector. The curriculum was developed by Wakeman CEO, Vanessa Wakeman, specifically with the goals of the nonprofit leader in mind: fundraising, capacity building and stakeholder engagement.

During our work with nonprofit leaders for more than a decade, we have found that the thought leadership journey for women is different, as women experience a unique set of external and internal challenges. She Roars helps address those challenges and gets women started on their thought leadership journey.

Why do I need to take a class to learn how to be a thought leader?

Contrary to popular belief, thought leaders are made, not born. There are specific strategies and tactics required to position yourself in a way that stakeholders will be driven and inspired to follow you. It is also important that you have the insights to qualify you as a thought leader.

Where does the program take place?

The She Roars Master Class and Solo Sessions are held online. Participation is through online modules, live Q&A calls, assignments, emails and a private Facebook community, to engage with other participants, as you wish.

How is She Roars different than other leadership training programs?

She Roars is not a traditional leadership training program. It is focused specifically on how women can leverage their insights and expertise to build a thought leadership platform. The curriculum focuses on strategy and action, but also on mental roadblocks that often hinder women from believing that they have anything to offer as potential thought leaders.

What kind of support will I receive during the Master Class program?

You will receive ongoing support throughout the program, through the coaching calls, masterminds and feedback on materials and information that you share, related to the strategy you create during the program. The more you participate and complete the modules and assignments, the more you will learn, to help you develop a comfort level with, and understanding of, how to embark on a successful thought leadership journey, for your unique area of expertise.

What are the dates?

The Master Class and Solo Sessions begin on Wednesday, October 11, 2017. Every Wednesday, you will receive an email with the assignment or lesson for that week. You can choose to complete the lesson at a time that is convenient for you. However, since the Master Class is a group program, and you want to keep pace with your peers participating in the program, it is recommended that you complete any assignments or lessons by the recommended completion date.

How much time do I need to commit for the Master Class?

For the Master Class, we recommend three hours per week. This will allow you time to digest the lesson, complete any assignments and engage with the community.

There is also a considerable about of personal growth that corresponds with your new professional skills, that you will learn during the training. You want to make sure you give yourself the time and space to review any areas that bring up resistance for you. For example, if during the messaging module, you find yourself nervous about owning your thinking, you may want to spend additional time refining the language and points that you want to use for your thought leadership messaging.

There may be some weeks when you breeze through a module in less time, and others where you find yourself wanting to spend additional time to feel more confident. The good news is you will have access to the information for the full duration of the program, so you are free to go back and repeat lessons, and ask additional questions, as needed. Again, the more focus and time you put into your She Roars experience, the more you will get out of it. There are no fast results, though. Thought leadership is a journey not a destination, and you will need to put in the time and effort during and after the program, in order to reach your full potential.

What will the program cover?

For the full description of modules, and what you can expect to learn, click here.

What’s not covered in the program?

The program does not provide you with a thought leadership focus area. It is the expectation that all participants have an idea, issue or innovation that they want to focus on. Through the program, you will be guided in distilling and refining your topic, based on your specific interest and expertise.

If you are an experienced leader, chances are you already have an area of expertise that you see as the foundation for your thought leadership. If you are an early or mid-level professional, and proactively looking to building your thought leadership platform, this program will help you understand everything that you will need to become a thought leader, so you can proactively prepare, but it will not “assign” you an area of focus.

Who is right for She Roars?

  1. Women who want to use their voices to champion a specific issue, or cause, are perfect candidates for She Roars.
  2. Women who believe that they have a unique perspective on an issue, that they would like to bring to a larger audience, will benefit from She Roars.
  3. Women in the nonprofit sector who need to rally more support for their respective missions.
  4. Women who know that thought leadership is the next step for them, yet who are experiencing internal resistance to seeing themselves in that role.

How much is She Roars?

The She Roars Master Class is $1,599 and the Solo Sessions is $899. It’s understandable that you might be nervous, or hesitant, to make this investment. So, here are a few key facts about us. The Wakeman Agency has been working with nonprofits since we launched in 2003. She Roars is led by Vanessa Wakeman and was designed based on her years of work with nonprofit leaders, helping them become thought leaders, to raise the visibility of their organizations and missions. Vanessa is a recognized expert in thought leadership, who knows exactly how to prepare individuals for successful thought leadership experiences. You can read more about her here.

If more than one person from my organization wants to enroll in She Roars, is there a discount?

Yes. We do offer discounts for multiple enrollments. You can contact Jennifer Lynn for more information.

Do you offer payment plans?

If your employer is not covering your participation in the program, and you need a payment plan, please contact Jennifer Lynn for more details

Do you offer a guarantee- can I get a refund if I’m not satisfied?

Class commitments are final 48 hours after purchase, when the first session begins and/or content is delivered (whichever comes first). If, for any reason, you determine this coaching commitment is not for you within this time frame, you may cancel in writing for a full refund by reaching out to Once the first session begins, 48 hours have passed, and/or content has been delivered to you, you are fully committed to your thought leadership evolution and this pivotal experience.

Do you have other questions? We’re happy to answer them. You can reach Jennifer Lynn at or 212-500-5953, x113.