All posts tagged event planning

How The Wakeman Agency Helped a Historic Organization Transform its Signature Event and Increase Revenue Generation


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The YWCA of the City of New York partnered with The Wakeman Agency to revitalize the YW’s Salute Luncheon. Like many nonprofits, the YW’s small development team struggled to manage the scope of such a large event with their limited resources. When they enlisted The Wakeman Agency’s support, they had less than four months to organize the Salute Luncheon—an effort that usually takes a year of planning.

Having coached many organizations on events strategy and execution, The Wakeman Agency was able to call upon a breadth of experience when looking at the YW’s needs. A quick analysis of their situation allowed The Wakeman Agency to identify immediate improvements to the YW’s event communications, planning process, and donor strategy.

The Changing Role of the Event Planner


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Job Vacancy – Event Planner: Coordinate events, booking entertainers, decorating facilities, ordering flowers, hiring wait staff and sampling menu. Serve as timekeeper and resource planner, managing invitations and assets (projectors, printers, lighting).

How Relevant is Your Special Event in Today’s Market?


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event planning

Engagement strategies matter as much as the charitable affair itself

Charity auctions. Wine tastings. Formal awards dinners. Black tie galas. Feel-good races. Fundraising walks.

Many nonprofit organizations repeat the same roster of events each year, or ask simply, “Which type of fundraising event should we have next?” rather than looking under the surface at more critical factors. keep reading