We love planning galas. Galas allow us to combine all of our organizational strengths – strategy, creativity and execution- while also giving us an opportunity to stretch and grow, as we try new things.
Help for Children (HFC), a not-for-profit established in 1998, is a global foundation supported by the alternative asset management industry. HFC provides grants to the most effective and efficient child abuse prevention and treatment programs in seven countries and operates in 13 cities. It has distributed more than $51 million in grants in 20 years.
The YWCA of the City of New York partnered with The Wakeman Agency to revitalize the YW’s Salute Luncheon. Like many nonprofits, the YW’s small development team struggled to manage the scope of such a large event with their limited resources. When they enlisted The Wakeman Agency’s support, they had less than four months to organize the Salute Luncheon—an effort that usually takes a year of planning.
Having coached many organizations on events strategy and execution, The Wakeman Agency was able to call upon a breadth of experience when looking at the YW’s needs. A quick analysis of their situation allowed The Wakeman Agency to identify immediate improvements to the YW’s event communications, planning process, and donor strategy.
Engagement strategies matter as much as the charitable affair itself
Charity auctions. Wine tastings. Formal awards dinners. Black tie galas. Feel-good races. Fundraising walks.
Many nonprofit organizations repeat the same roster of events each year, or ask simply, “Which type of fundraising event should we have next?” rather than looking under the surface at more critical factors. keep reading
Ways to refresh your event planning strategy
Each year, your nonprofit organization’s roster of stand-out events breaks out in full swing, amid accolades, anticipation and applause. Your event planners and public relations squad have honed in on a formula that works. keep reading