By Monica Clarke There are 750 million people on Facebook and over a million on Twitter, so how realistic is it that your social media marketing campaign message will be heard? The answer: very realistic if you have the right social media strategy! Playing the popularity game is what it is all about; the road … Read more
By Jessica Epperly In the age of social media, so many organizations are showing more of themselves than ever before. Whether tweeting about the status of a new product launch or asking for customer feedback via Facebook, the increase of an organization’s interaction with its audience has demonstrated the value and the need for transparency. … Read more
By Katie Cray Nonprofit organizations are held to a higher moral standard than most others. Transparency and accountability are crucial in gaining and holding the public’s trust, so nonprofits must always remember to act in a manner that would be acceptable if done publicly. If a scandal does occur within a nonprofit agency, and the … Read more
By Jessica Epperly The most challenging aspect of gaining a corporate sponsorship is simply the art of asking for it. So often nonprofits see their work as a straightforward and creditable cause, and they assume asking for corporate sponsorship is an easy feat. Surly big dog for-profits have the resources to give, right? Wrong. Even … Read more
By Adrien Seybert Even the most media-savvy figures have a bad night, but that doesn’t necessarily spell the doom of their latest venture. Sometimes, there’s no accounting for audience’s taste or mood. You just fall flat once in a while no matter how prepared you are. Take actor/comedian Steve Martin’s fairly recent 92nd St. Y … Read more
By: Jessica Epperly By definition, “media relations” refers to a business’ or organization’s relationship with professional journalists or media outlets. Similar to public relations, this idea works on building a rapport with media to communicate the organization’s goals, ideas, intent and newsworthy events. Public relations is often considered a synonym for media relations, but in … Read more
While annual appeals are still an effective way to raise funds, nonprofit organizations can benefit from looking at other ways to generate passive revenue streams by leveraging the emotional power of their core services. With Father’s Day approaching, I can’t help but notice the clever but effective and highly valuable tie-ins that some savvy nonprofits … Read more