At no point in recent history has civil rights been so loudly at the forefront of everyday life, in multiple ways. The tidal wave of shared trauma ushered in by the Covid-19 pandemic and the recent slew of racially motivated murders presents glaring questions and implications around civil rights and how this moment can be a springboard for true systemic change. As an expert in policies, laws and all facets of civil rights, Ms. Lieberman discusses the implications of this time period, how it relates to other historical moments in civil rights and the myriad of nuances that comprise this complex, but powerful moment in human history.
The Wakeman Agency announced the launch of The Narrative Justice Project (NJP), a tactical response to the continual misrepresentation and under-representation of people of color in the media. Through this community organizing initiative, people of color around the country will have access to free media training to learn how to leverage the media in times of crisis. The goal is to bring equality to media representation, ensuring the inclusion of diverse voices from across communities of color.
Another must listen to episode from our Celebrity and Influencers season. For nonprofits looking to elevate their impact through communications and messaging, The Social Change Diaries provides a peek behind the curtain. In this episode, GLAAD’s Chief Communications Officer, Rich Ferraro, shares “aha moments” and first hand experiences, including how GLAAD has evolved with the changing media landscape- partnering with today’s influencers driving change, in a way that allows the org to indirectly mold the news cycle itself.
The Wakeman Agency is excited to announce a new engagement with Generation, a global nonprofit that is addressing the employment gap and making entry-level employment accessible to disconnected youth. Generation recently received a grant from The Rockefeller Foundation for an impact hiring initiative and retained The Wakeman Agency for a national Awareness campaign.
As nonprofit organizations around the country are busy planning fall galas, it feels like a great time to share some insights about audience development. When my agency works with clients to plan events, we encourage them to be strategic in how they think about the various audiences that support a gala.