At the helm of Color Of Change, the largest online racial justice organization in the country, Rashad Robinson’s reach and influence is undeniable. In this episode of the Social Change Diaries, Rashad reveals the core structure that makes Color Of Change so powerful. He talks about leading the successful campaign against credit companies who accepted money from hate groups- an effort that catalyzed everyday citizens into a powerful group of 1.4 million activists- and what celebrity and influence means from his vantage point.
Another must listen to episode from our Celebrity and Influencers season. For nonprofits looking to elevate their impact through communications and messaging, The Social Change Diaries provides a peek behind the curtain. In this episode, GLAAD’s Chief Communications Officer, Rich Ferraro, shares “aha moments” and first hand experiences, including how GLAAD has evolved with the changing media landscape- partnering with today’s influencers driving change, in a way that allows the org to indirectly mold the news cycle itself.
The Wakeman Agency is excited to announce a new engagement with Generation, a global nonprofit that is addressing the employment gap and making entry-level employment accessible to disconnected youth. Generation recently received a grant from The Rockefeller Foundation for an impact hiring initiative and retained The Wakeman Agency for a national Awareness campaign.
As nonprofit organizations around the country are busy planning fall galas, it feels like a great time to share some insights about audience development. When my agency works with clients to plan events, we encourage them to be strategic in how they think about the various audiences that support a gala.