Honing Your PR Strategy: Local, Regional and National News Outlets

By Jessica Epperly Pitching a story to media is not always as straightforward as it might seem. There is a lot to consider before picking up the phone to a journalist. The biggest know-how in public relations is knowing who to pitch and when. Media outlets are typically categorized by their scope: local, regional, national … Read moreHoning Your PR Strategy: Local, Regional and National News Outlets

Improving Your PR Strategy through the use of PR Statistics

By Jessica Epperly Statistics is the study of the collection, organization, analysis, and interpretation of data. Statistics appears in almost all areas of science, technology, research and wherever data is obtained for the purpose of finding information. Statistics has been described as the science of making conclusions in the presence of uncertainty. Statistics are gathered … Read moreImproving Your PR Strategy through the use of PR Statistics